Abstract

Public relations or public relations is needed in a company to build a positive image. But not just in a company, at a social institution such as an educational institution that is a place to to channel science to the next generation of the nation also requires the function of public relations management. Public Relations in an educational institution role to market and build a good image, so that people are able to believe in the educational institution. In addition public relations in educational institutions also play a role to foster and manage good relationships with internal public such as among employees because good relationships in the internal public is needed to build and maintain the institution itself. In addition to the internal public, public relations in educational institutions also play a role to foster and maintain good relationships with external public yati with the community. To gain the trust of the public relations community should be able to maintain such good relations. Public Relations should also be able to hear the wishes and opinions of the community