STRATEGI PEMASARAN KELOMPOK PENJAHIT PAKAIAN DALAM MEMENUHI KESEJAHTERAAN KELUARGA

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Hasril Atieq Pohan

Abstract

This research is entitled Marketing Strategy of Tailors' Group, In Fulfilling Family Welfare. At this time, convection services or tailoring clothes in big cities are one of the promising business fields with large profits, but is this the same for tailor groups in the area and how do these tailor groups market their products? its products. This study aims to determine the marketing strategy used by the tailor group in selling clothes in order to meet the welfare of the family. The research method used is qualitative with data collection techniques, namely observation, interviews and documentation. The results of the research are marketing strategies through the 7P marketing mix starting from product, price, place, promotion, people, physical evidence, and processes. With more dominant results in promotion, promotions carried out for a wider reach are on social media and then also make pamphlets, distribute leaflets to make it easier for people to get products or just get information. Currently, family welfare has undergone very good changes, people who join tailor groups have additional income to meet their daily needs and can help improve the family economy and children's education. The marketing strategy plays a very important role in helping the clothing tailor group in marketing or selling its products so that it can provide an increase in income that has an effect on fulfilling family welfare for the tailor group.
 Keywords: Marketing Strategy, Tailor Group, Family Welfare

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How to Cite
Pohan, H. (2022). STRATEGI PEMASARAN KELOMPOK PENJAHIT PAKAIAN DALAM MEMENUHI KESEJAHTERAAN KELUARGA. Yonetim: Jurnal Manajemen Dakwah, 5(1), 91-104. https://doi.org/https://doi.org/10.19109/yonetim.v5i1.13435
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