Analisis Dakwah Islam Dalam Kearifan Lokal: Studi Semiotika Pada Tradisi Pernikahan Adat Palembang Rt/Rw 22/04 Kecamatan Jakabaring

Abstract

This study aims to analyze Islamic preaching within local wisdom through a semiotic approach to the traditional wedding ceremony of Palembang at RT/RW 22/04, Jakabaring District. The research focuses on identifying the ceremonial process, cultural symbols, and Islamic da’wah values embedded within it. This qualitative descriptive research employs a field study approach. Data were collected through in-depth interviews, participatory observation, and documentation involving community leaders, religious figures, and cultural practitioners. Data were analyzed using Miles and Huberman’s interactive model, including data reduction, display, and conclusion drawing. The findings reveal that symbols such as mandik simburan, betangas, tepung tawar, and Aesan Gede attire carry moral, social, and religious meanings. These elements reflect the harmony between Islamic teachings and local traditions, serving as a medium for cultural da’wah. Each symbol functions as a signifier and signified, connecting cultural practices with Islamic values. Thus, the traditional Palembang wedding is not only a cultural heritage but also a contextual medium for Islamic propagation within contemporary society