PRACTICE OF BUYING AND SELLING ES TELER BAGJA BANDUNG: A CASE STUDY IN KELURAHAN 3-4 ULU, PALEMBANG CITY

Abstract

This study aims to examine the mechanisms and application of the principles of Sharia Economic Law in the salespractices of Es Teler Bagja Bandung located in Kelurahan 3-4 Ulu, Seberang Ulu 1 District, Palembang City. Principles in Sharia transactions serve as fundamental guidelines to uphold justice, trust, and blessings in business activities. In the context of Sharia Economic Law, these principles are not merely moral values but also serve as legal foundationsensuring fairness for both sellers and consumers. The research employs a qualitative method with an inductive approach,further developed using an empirical juridica approach. Data were collected through in-depth interviews with business owners and customers, direct observation at the sales location, and documentation of transaction records. This approach aims to understand the actual sales practices and analyze them in light of applicable legal principles. The findings reveal the presence of dishonesty, injustice, and gharar (uncertainty) in the sales process, particularly concerning the quality and quantity of the product. Sellers often fail to provide complete information about the product composition, leaving consumers without adequate knowledge to make informed decisions. Such practices contradict theprinciples of honesty, justice, and the prohibition of gharar in Sharia Economic Law. The study recommends improving honesty, fairness, and the accuracy of information in sales practices. Additionally, it emphasizes the need to educate business actors about the importance of upholding these principles to enhance the integrity and blessings of their businesses. These efforts are expected to foster balanced justice between sellers and consumers and encourage greater compliance with Sharia law.

This study aims to examine the mechanisms and application of the principles of Sharia Economic Law in the salespractices of Es Teler Bagja Bandung located in Kelurahan 3-4 Ulu, Seberang Ulu 1 District, Palembang City. Principles in Sharia transactions serve as fundamental guidelines to uphold justice, trust, and blessings in business activities. In the context of Sharia Economic Law, these principles are not merely moral values but also serve as legal foundationsensuring fairness for both sellers and consumers. The research employs a qualitative method with an inductive approach,further developed using an empirical juridica approach. Data were collected through in-depth interviews with business owners and customers, direct observation at the sales location, and documentation of transaction records. This approach aims to understand the actual sales practices and analyze them in light of applicable legal principles. The findings reveal the presence of dishonesty, injustice, and gharar (uncertainty) in the sales process, particularly concerning the quality and quantity of the product. Sellers often fail to provide complete information about the product composition, leaving consumers without adequate knowledge to make informed decisions. Such practices contradict theprinciples of honesty, justice, and the prohibition of gharar in Sharia Economic Law. The study recommends improving honesty, fairness, and the accuracy of information in sales practices. Additionally, it emphasizes the need to educate business actors about the importance of upholding these principles to enhance the integrity and blessings of their businesses. These efforts are expected to foster balanced justice between sellers and consumers and encourage greater compliance with Sharia law.