TINJAUAN HUKUM EKONOMI SYARIAH TERHADAP BENTUK KERJASAMA BISNIS PERIKLANAN ANTARA PUBLISHER DAN GOOGLE ADSENSE

Abstract

The research background discusses Google adsense, which is an advertising
business collaboration program that is very popular in the world online today. Anyone
can become an advertiser for Google with easy conditions, but the fact is that the ads
displayed by Google are very general, from the sale of food, services and even Google
also sometimes displays ads selling liquor, gambling to pornography which in Islam is
prohibited. From this phenomenon, researchers are interested in examining Google
Adsense with the formulation of the problems in this study, namely: 1) What is the form
of advertising business cooperation between publishers and Google Adsense. 2) How is
the review of Islamic economic law on the form of advertising business collaboration
between publishers and Google Adsense.
The method used in this research is the research library or library research,
which is collecting various secondary data that discusses the form of advertising
business collaboration between publishers and Google Adsense both from the media,
journals and literature. The results of data processing were analyzed descriptively
qualitatively.
Based on the results of the study it can be concluded that: 1) the form of
advertising business collaboration between publishers and Google Adsense. Is a form of
cooperation to advertise a product or service owned by the advertiser. With 68% profit
sharing for publishers and 32% for Google. So if a publisher is cheating, the adsense
account publisher's will be banned. 2) in the review of sharia economic law, this form of
cooperation is included in the form of syirkah abdan and the law is valid if the
advertisements displayed by Google do not contain haram elements. Because in the
cooperation itself, it has been fulfilled, such as consent to Kabul, aqidain and its
objects.

Keywords:Business Online, Google Adsense, Syirkah Abdan