The Political Response of Millennial Generation to the Replacement of the Prosperous Justice Party (PKS) Logo

Authors

  • Anton Irwani Universitas Islam Negeri Raden Fatah Palembang
  • Kiki Mikail Universitas Islam Negeri Raden Fatah Palembang
  • Nico Oktario Adytyas Universitas Islam Negeri Raden Fatah Palembang

DOI:

https://doi.org/10.19109/ampera.v5i02.22242

Abstract

The objective of this study is to understand the political response of millennials to the logo change of the Prosperous Justice Party (PKS), focusing on a case study involving students from the Islamic Politics Department at the Faculty of Adab and Humanities. The results of this study indicate that the changes made by PKS have impacted millennials, who perceive PKS as fresher, more youthful, and optimistic. With the logo change, PKS has successfully conveyed the party's vision and mission and its efforts to engage more closely with the millennial generation. This is attributed to the party's symbol, including its color, typography, and imagery, which are memorable, unique, and easily understood. The change not only brings a positive image to the party but also increases millennials' interest in getting to know PKS by seeking further information about the party, thereby enhancing their political awareness and understanding of PKS. However, this effect has yet to be proven during the 2024 election contest. It remains to be seen how voters will respond to PKS in the 2024 elections.

References

Candita Sultannata, S. M. (2018). Analisis Semiotika Logo Brodo Footweardi Media Sosial Twitter ( Studi Analisis. 1, 153–174.

Habibi, M. R. (2019). Partai Keadilan Sejahtera ( Pks ) Dalam Sorotan Media Di Indonesia. 15(6), 115–141.

Kadek Yoga Aditya, I Made Wardana. (2017). Peran Brand Equity Dalam Memediasi Pengaruh Fakultas Ekonomi dan Bisnis Universitas Udayana ( Unud ) Bali , Indonesia Makanan merupakan aspek penting yang termasuk dalam kebutuhan pokok manusia . Berbicara mengenai makanan , jenis makanan yang ada selain. 6(2), 830–856.

Muhammad, B. I. (2021a). Makna Perubahan Logo Partai Keadilan Sejahtera ( PKS ) Dan Hubungannya Dengan Brand Image PKS. 04(02), 146–158.

Muhammad, B. I. (2021b). Makna Perubahan Logo Partai Keadilan Sejahtera (Pks) Dan Hubungannya Dengan Brand Image Pks. Jurnal Bahasa Rupa, 4(2), 146–158. https://doi.org/10.31598/bahasarupa.v4i2.809

Nur, S. (2021). Strategi Branding Pariwisata Melalui Instagram Program Studi Jurnalistik Islam Fakultas Ushuluddin Adab Dan Dakwah Institut Agama Islam Negeri ( IAIN ) PAREPARE 2021 M / 1443 H.

Surakarta, K., & Yogyakarta, D. A. N. (2015). Diajukan Untuk Memenuhi Salah Satu Syarat Guna Memperoleh Gelar Sarjana Strata 1 Dalam Ilmu Ushuluddin Jurusan Aqidah dan Filsafat.

Suryana, C. (2021). Politik sebagai Dakwah : Komunikasi Politik Partai Keadilan Sejahtera.

(April), 41–58. https://doi.org/10.15575/cjik.v5i1.12646 Sugiyono. (2018). Metode Penelitian Kuantitatif. Bandung: Alfabeta.

Sutjipto, V. W., Putri, M. L., Sary, M. P., & Novanra, F. (2021). Citra Partai Keadilan Sejahtera Mengenai Perubahan Lambang Partai bagi Generasi Muda. 15(2), 157–168.

Sutjipto, V. W., Putri, M. L., Sary, M. P., Novanra, F., & Ananda, P. D. R. (2022). Citra Partai Keadilan Sejahtera Mengenai Perubahan Lambang Partai bagi Generasi Muda. Jurnal Komunikasi, 15(2), 157–168. https://doi.org/10.21107/ilkom.v15i2.11986

Utami, D. E., Sari, I., Hayatti, N., S, R. I. P., & Fajrussalam, H. (2022). Peran Etika Politik Islam Dalam Strategi Lembaga Dakwah Kampus Untuk Meningkatkan Religiusitas Mahasiswa. 3(3), 223–232.

Wahdaniah, I. (2020). Makna Logo Dinas Penerangan Tentara Nasional Indonesia Angkatan Laut.

Makna Logo Dinas Penerangan Tentara Nasional Indonesia Angkatan Laut, 3(01), 67–74.

Yuniartin, T. (2018). Identitas Politik Partai Keadilan Sejahtera. 12(2), 257–274.

Downloads

Published

30-04-2024

Issue

Vol. 5 No. 02 (2024): Ampera: A Research Journal on Politics and Islamic Civilization

Section

Articles

License

Copyright (c) 2024 Anton Irwani, Kiki Mikail, Nico Oktario Adytyas

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work

How to Cite

Irwani, A., Mikail, K., & Adytyas, N. O. (2024). The Political Response of Millennial Generation to the Replacement of the Prosperous Justice Party (PKS) Logo. Ampera: A Research Journal on Politics and Islamic Civilization, 5(02), 88-94. https://doi.org/10.19109/ampera.v5i02.22242