DISCOURSE ANALYSIS OF K-POP SCANDAL REPORTING IN INDONESIAN MEDIA: A CRITICAL DISCOURSE ANALYSIS PERSPECTIVE BY NORMAN FAIRCLOUGH

Abstract

This study examines how news media present news about K-Pop scandals to readers. The research method used is a descriptive qualitative method with discourse analysis proposed by Fairclough, then reveals language patterns, discourse strategies, and socio-cultural influences in the news production process. The results show that news about K-Pop scandals tends to be sensational, prioritizes emotional drama, and cites more secondary sources such as Korean media or netizen responses. The news coverage not only provides information but also shapes public perception of the artists involved