THE EXISTENCE OF LOCAL WISDOM AT THE RASAU BUNTU SITE IN PRESERVING THE RIVER ECOSYSTEM IN PANGKALAN TUNGKAL VILLAGE, TUNGKAL JAYA DISTRICT, MUSI BANYUASIN REGENCY (ECOLOGICAL COMMUNICATION STUDY)

Abstract

This study aims to describe the existence of local wisdom at the Rasau Buntu Site in preserving the river ecosystem in Pangkalan Tungkal Village, Tungkal Jaya District, Musi Banyuasin Regency. This research employs a qualitative approach with data collection techniques including observation, in-depth interviews, and documentation. The analysis is based on the theory of Ecological Communication, which emphasizes the reciprocal relationship between humans, culture, and the environment. The findings indicate that the local wisdom of Rasau Buntu remains well preserved and plays a significant role in protecting the river ecosystem. Cultural values such as prohibitions against damaging rasau vegetation, disposing of waste into the river, and the implementation of environmentally friendly fishing practices serve as social guidelines consistently followed by the community. Ecological communication is conveyed through folklore, parental advice, traditional rituals, mutual cooperation activities, as well as socialization conducted by village authorities and traditional leaders. This local wisdom contributes to maintaining water quality, conserving rasau vegetation, and sustaining river biota, thereby ensuring ecosystem balance. Thus, the local wisdom of Rasau Buntu functions as an effective, sustainable, and community-based environmental conservation strategy.