MENGENAL KAMPANYE KOMUNIKASI
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Abstract
This article aimed to describe communication campaign in social field include planning, process, and evalution. Communication campaign is a coodinated use of different methods of communication aimed at focusing attention on particular problem and its solution over a period of time. Public communication campaign as purposive attempt to inform, persuade, or motivate behavior changes in a relatively well-defined and large audience, generally for noncommercial benefits to the individual and/or society, typically within a given time period, by means of organized communication activities involving mass media and often complemented by interpersonal support.
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MENGENAL KAMPANYE KOMUNIKASI. (2015). Wardah, 14(1), 71-85. https://doi.org/10.19109/wardah.v14i1.248
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How to Cite
MENGENAL KAMPANYE KOMUNIKASI. (2015). Wardah, 14(1), 71-85. https://doi.org/10.19109/wardah.v14i1.248