Strategies For Improving The Sharia Financial Literacy Index In The Millenial Generation In Indonesia
Main Article Content
Abstract
This study aims to analyze the Islamic financial literacy index and strategies to increase the Islamic financial literacy index in the millennial generation because based on data released by the OJK through the 2019 National Financial Literacy and Inclusion Survey that the level of Islamic financial literacy is relatively low at 8.39%. The methodology in this study is to use qualitative research with a library approach by analyzing the results of a survey conducted by OJK relating to Islamic financial literacy. The results of this study explain that the Islamic financial literacy index for the millennial generation is low so several strategies are needed to increase the Islamic financial literacy index, namely strategies to educate and socialize the importance of Islamic finance in financial management for millennials through social media, strategies for government participation in increasing Islamic financial literacy, strategies for collaboration between the government and educational institutions in providing easy access to Islamic finance with programs for the millennial generation, strategies for utilizing influencer marketing in marketing Islamic banking products and services, and strategies for increasing the Islamic financial literacy index through the participation of Islamic financial institutions by providing rewards for the millennial generation who have utilized sharia financial products and services.
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Strategies For Improving The Sharia Financial Literacy Index In The Millenial Generation In Indonesia. (2023). I-Finance: A Research Journal on Islamic Finance, 8(2), 152-169. https://doi.org/10.19109/ifinance.v8i2.14249
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I-Finance by http://jurnal.radenfatah.ac.id/index.php/I-Finance is lincensed under a Creative Commons Attribution-ShareAlike 4.0 International Lisence.
How to Cite
Strategies For Improving The Sharia Financial Literacy Index In The Millenial Generation In Indonesia. (2023). I-Finance: A Research Journal on Islamic Finance, 8(2), 152-169. https://doi.org/10.19109/ifinance.v8i2.14249
References
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Nurohman, Y. A., & Qurniawati, R. S. (2022). Persepsi Nasabah Generasi Z Pasca Pengumuman Merger Bank Syariah. Among Makarti, 14(2), Article 2. https://doi.org/10.52353/ama.v14i2.215
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Padmasari, Ayung C., Rostika, D., Permana, F. C., & Firmandyah, F. H. (2021). Pelatihan Technopreneurship melalui Social Commerce dan Branded Content Management bagi Mahasiswa Pendidikan Multimedia. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 3(3), Article 3. https://doi.org/10.31960/caradde.v3i3.644
Patrisia, D., & Abror, A. (2022). Literasi keuangan syariah pada generasi Z: Peran keluarga dan religiusitas. 15.
Pengertian Generasi Milenial dan Tahun Berapa Generasi Milenial. (2022, May 10). Best Seller Gramedia. https://gramedia.com/best-seller/milenial/
Purnama, H. M., & Yuliafitri, I. (2019). Efektivitas Gerakan Literasi Keuangan Syariah Dalam Mengedukasi Masyarakat Memahami Produk Keuangan Syariah. Banque Syar’i : Jurnal llmiah Perbankan Syariah, 5(1), 10. https://doi.org/10.32678/bs.v5i1.1937
Puspita, A. T., Lubis, D., & Muthohharoh, M. (2021). Faktor–Faktor yang Memengaruhi Tingkat Literasi Keuangan Syariah pada Mahasiswa Muslim di Bogor. AL-MUZARA’AH, 9(1), Article 1. https://doi.org/10.29244/jam.9.1.1-20
Rahman, S. A., Tajudin, A., & Tajuddin, A. F. A. (2018). Determinant Factors of Islamic Financial Literacy In Malaysia. 8.
Saifurrahman, A., & Kassim, S. (2021). Islamic Financial Literacy for Indonesian MSMEs during COVID-19 Pandemic: Issues and Importance. Journal of Islamic Finance, 10, 045–060.
Saputra, A. (2019). Survei Penggunaan Media Sosial Di Kalangan Mahasiswa Kota Padang Menggunakan Teori Uses And Gratifications. Baca: Jurnal Dokumentasi Dan Informasi, 40(2), 207. https://doi.org/10.14203/j.baca.v40i2.476
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Triani, A., & Mulyadi, H. (2019). Peningkatan Pengalaman Keuangan Remaja Untuk Literasi Keuangan Syariah Yang Lebih Baik. I-Finance: a Research Journal on Islamic Finance, 5(1), 9–22. https://doi.org/10.19109/ifinace.v5i1.3714
Urgensi Penyederhanaan Nomenklatur Prodi S1 Rumpun Ekonomi dan Keuangan Syariah. (n.d.). Komite Nasional Ekonomi Dan Keuangan Syariah. Retrieved October 23, 2022, from https://knks.go.id/berita/358/urgensi-penyederhanaan-nomenklatur-prodi-s1-rumpun-ekonomi-dan-keuangan-syariah?category=1
Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647
Widityani, S. F., Faturohman, T., Rahadi, R. A., & Yulianti, Y. (2020). Do Socio-Demographic Characteristics And Financial Literacy Matter For Selecting Islamic Financial Products? Journal of Islamic Monetary Economics and Finance, 6(1), 51–76. https://doi.org/10.21098/jimf.v6i1.1057
Yusfiarto, R., Setiawan, A., & Nugraha, S. S. (2020). Literacy and Intention to Pay Zakat. International Journal of Zakat, 5(1), Article 1. https://doi.org/10.37706/ijaz.v5i1.221
Yushita, A. N. (2017). Pentingnya Literasi Keuangan Bagi Pengelolaan Keuangan Pribadi. Nominal, Barometer Riset Akuntansi dan Manajemen, 6(1). https://doi.org/10.21831/nominal.v6i1.14330
Ahmad, A. (2020). Media Sosial dan Tantangan Masa Depan Generasi Milenial. Avant Garde, 8(2), 134. https://doi.org/10.36080/ag.v8i2.1158
Ahmad, G., Widyastuti, U., Susanti, S., & Mukhibad, H. (2020). Determinants of the Islamic financial literacy. Accounting, 6(6), 961–966.
Albaity, M., & Rahman, M. (2019). The intention to use Islamic banking: An exploratory study to measure Islamic financial literacy. International Journal of Emerging Markets, 14(5), 988–1012. https://doi.org/10.1108/IJOEM-05-2018-0218
Ansori, A. (2016). Digitalisasi Ekonomi Syariah. ISLAMICONOMIC: Jurnal Ekonomi Islam, 7(1), Article 1. https://doi.org/10.32678/ijei.v7i1.33
Badan Pusat Statistik. (2018). Statistik Gender Tematik: Profil Generasi Milenial Indonesia (1st ed.). Kementerian Pemberdayaan Perempuan dan Perlindungan Anak. https://www.kemenpppa.go.id/lib/uploads/list/9acde-buku-profil-generasi-milenia.pdf
Betaubun, Y. yuliana. (2022). Pengaruh media sosial terhadap perubahan sosial masyarakat di indonesia [Preprint]. Open Science Framework. https://doi.org/10.31219/osf.io/wxvpq
Campbell, C., & Farrell, J. R. (2020). More than meets the eye: The functional components underlying influencer marketing. Business Horizons, 63(4), 469–479. https://doi.org/10.1016/j.bushor.2020.03.003
Departemen Literasi dan Inklusi Keuangan OJK. (2021). Strategi Nasional Literasi Keuangan Indonesia 2021.
develop. (2020, July 8). Peningkatan Literasi dan Inklusi Keuangan Syariah di Indonesia melalui Pemanfaatan Teknologi Informasi. Masyarakat Ekonomi Syariah. https://www.ekonomisyariah.org/blog/2020/07/08/peningkatan-literasi-dan-inklusi-keuangan-syariah-di-indonesia-melalui-pemanfaatan-teknologi-informasi/
Dewi, K. N. K., & Mahyuni, L. P. (2022). Pelatihan Digital Marketing Kepada UMKM di Banjar Pitik untuk Daya Saing Usaha. Dinamisia : Jurnal Pengabdian Kepada Masyarakat, 6(3), Article 3. https://doi.org/10.31849/dinamisia.v6i3.6302
Diba, N. F., Disemadi, H. S., & Prananingtyas, P. (2020). Kebijakan Tata Kelola Otoritas Jasa Keuangan (OJK) Di Indonesia. Ekspose: Jurnal Penelitian Hukum dan Pendidikan, 18(2), Article 2. https://doi.org/10.30863/ekspose.v18i2.485
Digital 2021: The latest insights into the ‘state of digital’—We Are Social UK. (n.d.). Retrieved October 22, 2022, from https://wearesocial.com/uk/blog/2021/01/digital-2021-the-latest-insights-into-the-state-of-digital/
Dike Widhiyaastuti, I. G. A. A., & Ariawan, I. G. K. (2018). Meningkatkan Kesadaran Generasi Muda Untuk Berperilaku Anti Koruptif Melalui Pendidikan Anti Korupsi. Acta Comitas, 3(1), 17. https://doi.org/10.24843/AC.2018.v03.i01.p02
Dinc, Y., Çetin, M., Bulut, M., & Jahangir, R. (2021). Islamic financial literacy scale: An amendment in the sphere of contemporary financial literacy. ISRA International Journal of Islamic Finance, 13(2), 251–263. https://doi.org/10.1108/IJIF-07-2020-0156
Djuwita, D., & Yusuf, A. A. (2018). Tingkat Literasi Keuangan Syariah Di Kalangan UMKM Dan Dampaknya Terhadap Perkembangan Usaha. Al-Amwal : Jurnal Ekonomi Dan Perbankan Syari’ah, 10(1), Article 1. https://doi.org/10.24235/amwal.v10i1.2837
El-Ikhwan, M. T. (2019). Determinan Literasi Keuangan Syariah. Al-Masharif: Jurnal Ilmu Ekonomi Dan Keislaman, 7(1), Article 1. https://doi.org/10.24952/masharif.v7i1.1621
Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning, 37(5), 567–579. https://doi.org/10.1108/MIP-09-2018-0375
Liputan6.com. (2022, August 12). OJK Sebut Indeks Inklusi Keuangan RI Belum Maksimal. liputan6.com. https://www.liputan6.com/bisnis/read/5040697/ojk-sebut-indeks-inklusi-keuangan-ri-belum-maksimal
Media, K. C. (2021, December 26). Mengenal Apa Itu Generasi Baby Boomers, X, Y, Z, Millenials, dan Alpha Halaman all. KOMPAS.com. https://www.kompas.com/tren/read/2021/12/26/170000565/mengenal-apa-itu-generasi-baby-boomers-x-y-z-millenials-dan-alpha
Mukhlisin, M., Ibrahim, M., Samidi, S., Nasution, A., & Permata, A. (2019). Strategi Nasional Pengembangan Materi Edukasi Untuk Peningkatan Literasi Ekonomi dan Keuangan Syariah di Indonesia. Direktorat Pendidikan dan Riset Keuangan Syariah, Komite Nasional Keuangan Syariah.
Nurfalah, I., & Rusydiana, A. S. (2019). Digitalisasi Keuangan Syariah Menuju Keuangan Inklusif: Kerangka Maqashid Syariah. Ekspansi: Jurnal Ekonomi, Keuangan, Perbankan, Dan Akuntansi, 11(1), Article 1. https://doi.org/10.35313/ekspansi.v11i1.1205
Nurohman, Y. A., & Qurniawati, R. S. (2022). Persepsi Nasabah Generasi Z Pasca Pengumuman Merger Bank Syariah. Among Makarti, 14(2), Article 2. https://doi.org/10.52353/ama.v14i2.215
OJK: Indeks Literasi dan Inklusi Keuangan Nasional Masih Memiliki Gap yang Besar. (n.d.). Retrieved October 22, 2022, from https://money.kompas.com/read/2022/08/12/203000126/ojk--indeks-literasi-dan-inklusi-keuangan-nasional-masih-memiliki-gap-yang
Padmasari, Ayung C., Rostika, D., Permana, F. C., & Firmandyah, F. H. (2021). Pelatihan Technopreneurship melalui Social Commerce dan Branded Content Management bagi Mahasiswa Pendidikan Multimedia. CARADDE: Jurnal Pengabdian Kepada Masyarakat, 3(3), Article 3. https://doi.org/10.31960/caradde.v3i3.644
Patrisia, D., & Abror, A. (2022). Literasi keuangan syariah pada generasi Z: Peran keluarga dan religiusitas. 15.
Pengertian Generasi Milenial dan Tahun Berapa Generasi Milenial. (2022, May 10). Best Seller Gramedia. https://gramedia.com/best-seller/milenial/
Purnama, H. M., & Yuliafitri, I. (2019). Efektivitas Gerakan Literasi Keuangan Syariah Dalam Mengedukasi Masyarakat Memahami Produk Keuangan Syariah. Banque Syar’i : Jurnal llmiah Perbankan Syariah, 5(1), 10. https://doi.org/10.32678/bs.v5i1.1937
Puspita, A. T., Lubis, D., & Muthohharoh, M. (2021). Faktor–Faktor yang Memengaruhi Tingkat Literasi Keuangan Syariah pada Mahasiswa Muslim di Bogor. AL-MUZARA’AH, 9(1), Article 1. https://doi.org/10.29244/jam.9.1.1-20
Rahman, S. A., Tajudin, A., & Tajuddin, A. F. A. (2018). Determinant Factors of Islamic Financial Literacy In Malaysia. 8.
Saifurrahman, A., & Kassim, S. (2021). Islamic Financial Literacy for Indonesian MSMEs during COVID-19 Pandemic: Issues and Importance. Journal of Islamic Finance, 10, 045–060.
Saputra, A. (2019). Survei Penggunaan Media Sosial Di Kalangan Mahasiswa Kota Padang Menggunakan Teori Uses And Gratifications. Baca: Jurnal Dokumentasi Dan Informasi, 40(2), 207. https://doi.org/10.14203/j.baca.v40i2.476
Setiawati, R., Nidar, S., Anwar, M., & Masyita, D. (2018). Islamic financial literacy: Construct process and validity. Academy of Strategic Management Journal, 17.
Setyowati, A., Harmadi, H., & Sunarjanto, S. (2018). Islamic Financial Literacy and Personal Financial Planning: A Socio-Demographic Study. Jurnal Keuangan Dan Perbankan, 22(1). https://doi.org/10.26905/jkdp.v22i1.1625
Sosianika, A., & Amalia, F. A. (2020). Uncovering Indonesian Millennial’s Halal Food Purchase Intention: Halal Value and Halal Logo as the Antecedents. International Journal of Applied Business Research, 31–45. https://doi.org/10.35313/ijabr.v2i01.91
Triani, A., & Mulyadi, H. (2019). Peningkatan Pengalaman Keuangan Remaja Untuk Literasi Keuangan Syariah Yang Lebih Baik. I-Finance: a Research Journal on Islamic Finance, 5(1), 9–22. https://doi.org/10.19109/ifinace.v5i1.3714
Urgensi Penyederhanaan Nomenklatur Prodi S1 Rumpun Ekonomi dan Keuangan Syariah. (n.d.). Komite Nasional Ekonomi Dan Keuangan Syariah. Retrieved October 23, 2022, from https://knks.go.id/berita/358/urgensi-penyederhanaan-nomenklatur-prodi-s1-rumpun-ekonomi-dan-keuangan-syariah?category=1
Vrontis, D., Makrides, A., Christofi, M., & Thrassou, A. (2021). Social media influencer marketing: A systematic review, integrative framework and future research agenda. International Journal of Consumer Studies, 45(4), 617–644. https://doi.org/10.1111/ijcs.12647
Widityani, S. F., Faturohman, T., Rahadi, R. A., & Yulianti, Y. (2020). Do Socio-Demographic Characteristics And Financial Literacy Matter For Selecting Islamic Financial Products? Journal of Islamic Monetary Economics and Finance, 6(1), 51–76. https://doi.org/10.21098/jimf.v6i1.1057
Yusfiarto, R., Setiawan, A., & Nugraha, S. S. (2020). Literacy and Intention to Pay Zakat. International Journal of Zakat, 5(1), Article 1. https://doi.org/10.37706/ijaz.v5i1.221
Yushita, A. N. (2017). Pentingnya Literasi Keuangan Bagi Pengelolaan Keuangan Pribadi. Nominal, Barometer Riset Akuntansi dan Manajemen, 6(1). https://doi.org/10.21831/nominal.v6i1.14330