Zaka Fundraising Management for Non-Governmental Organizations in Indonesia

Eka Yuni Hertati; Syamsul Hilal

doi:10.19109/iphi.v5i2.28540

المؤلفون

Eka Yuni Hertati Universitas Islam Negeri Raden Intan Lampung
Syamsul Hilal Universitas Islam Negeri Raden Intan Lampung

DOI:

https://doi.org/10.19109/iphi.v5i2.28540

الكلمات المفتاحية:

Digital; Fundraising; Non-Governmental Organizations.

الملخص

Zakat is a crucial instrument in Islamic economics that plays a strategic role in reducing poverty, wealth inequality, and strengthening social solidarity. In Indonesia, despite the substantial zakat potential, the actual collection remains low due to challenges in fundraising management. This study aims to describe the fundraising management practices and challenges faced by non-governmental zakat organizations in Indonesia using a qualitative descriptive approach. The findings reveal that zakat institutions implement multichannel strategies, combining direct fundraising, mass media campaigns, digital fundraising, e-commerce collaborations, and corporate social responsibility (CSR) programs. Transparency, accountability, and the professionalism of zakat officers are key factors contributing to successful fundraising. However, challenges such as institutional competition, low zakat literacy, limited digital infrastructure, and dynamic regulations need to be addressed. This study recommends adaptive fundraising strategies that leverage technology and enhance zakat education to optimize zakat collection in Indonesia.

المراجع

Amsari, Syahrul, Isra Hayati, Ahmad Affandi, en Nurul Zahriani Jf. “PELATIHAN FUNDRAISING BERBASIS DIGITAL MARKETING BAGI AMIL UNTUK MENINGKATKAN PENGHIMPUNAN ZAKAT, INFAK DAN SHODAQOH PADA LAZISMU KABUPATEN LANGKAT”. JMM (Jurnal Masyarakat Mandiri) 7, no 5 (23 September 2023): 4681–90. https://doi.org/10.31764/JMM.V7I5.16887.

Arnita, Teti. “Peran Zakat dalam Perekonomian di Indonesia”. EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi 3, no 6 (04 September 2024): 1526–41. https://doi.org/10.56799/EKOMA.V3I6.4588.

Ath Thaariq, Muhammad Kamal. “Analisis strategi Digital Fundraising dalam penghimpunan dana Zakat Infaq dan Shadaqah di Lembaga Amil Zakat Persatuan Islam (LAZ PERSIS) Jatinangor”, 31 Julie 2023.

Azis, Abdul, en Ating Sukma. “STRATEGI PENGHIMPUNAN DANA ZAKAT LIMA LEMBAGA PENGELOLA ZAKAT DI INDONESIA”. JURNAL SYARIKAH : JURNAL EKONOMI ISLAM 2, no 1 (01 Junie 2016). https://doi.org/10.30997/JSEI.V2I1.269.

Ekonomika, Jurnal, Bisnis Islam, A I Hamidi, A A Ridwlan, ) Analisis, Strategi Manajemen, Fundraising Oleh, et al. “Analisis Strategi Manajemen Fundraising Oleh Lembaga Amil Zakat Nurul Hayat Gresik Untuk Mengoptimalkan Dana Zakat, Infaq, Sedekah”. Jurnal Ekonomika dan Bisnis Islam 6, no 2 (31 Augustus 2023): 23–37. https://doi.org/10.26740/JEKOBI.V6N2.P23-37.

Landreth, Stacy, Judith A. Garretson, en Julie Pirsch. “Cause-Related Marketing: An Exploratory Study of Campaign Donation Structures Issues”. Journal of Nonprofit & Public Sector Marketing 18, no 2 (2007): 69–91. https://doi.org/10.1300/J054V18N02_04.

Latifah, Nur, Paujiah, en Hellena Pronixca. “ANALISIS PERAN ZAKAT DALAM PEMBANGUNAN EKONOMI”. Islamologi : Jurnal Ilmiah Keagamaan 1, no 2 (09 November 2024): 470–80. https://jipkm.com/index.php/islamologi/article/view/121.

Lee, Wonhyung. “Sustainability of Nonprofit Human Service Organizations in a Neighborhood Context”. Nonprofit Management and Leadership 28, no 1 (01 September 2017): 11–24. https://doi.org/10.1002/NML.21264.

MIRA, SOFIANA. “STRATEGI FUNDRAISING LEMBAGA AMIL ZAKAT NASIONAL DEWAN DA’WAH ISLAMIYAHINDONESIA CABANG LAMPUNG”, 12 Mei 2022.

Moleong, Lexy J. Metodologi Penelitian Kualitatif. Cetakan ke. Bandung: PT Remaja Rosdakarya, 2018.

Pelaporan, Analisis, Berbasis Website, Peningkatan Transparansi, Akuntabilitas Organisasi, Pengelola Zakat, Yessi Fitri, Fakultas Ekonomi, et al. “Transparansi dan Akuntabilitas Organisasi Pengelola Zakat”. Jurnal Bimas Islam 17, no 1 (31 Julie 2024): 215–43. https://doi.org/10.37302/JBI.V17I1.1013.

Rakhmawati, Yuliana. “Studi Media Filantropi Online: Pergeseran AltruismeTradisional-Karitas menuju Filantropi Integratif”. KOMUNIKA: Jurnal Dakwah dan Komunikasi 13, no 2 (30 September 2019). https://doi.org/10.24090/KOMUNIKA.V13I2.2082.

Sargeant, Adrian., en Jayne. George. Fundraising management : analysis, planning and practice. Routledge, 2022. https://www.routledge.com/Fundraising-Management-Analysis-Planning-and-Practice/Sargeant-George/p/book/9780367563714.

Seliani, Juliza, Hairul Amri, Ahmad Hamdalah, Pengaruh Strategi, Fundraising Dan, Pengelolaan Dana, Zakat Terhadap, et al. “PENGARUH STRATEGI FUNDRAISING DAN PENGELOLAAN DANA ZAKAT TERHADAP KEPERCAYAAN MASYARAKAT PADA LEMBAGA ZAKAT DOMPET DHUAFA RIAU”. Journal of Sharia and Law 3, no 3 (19 Julie 2024): 735–56. https://jom.uin-suska.ac.id/index.php/jurnalfsh/article/view/3075.

Siregar, Siti Sahara, en Hendra Kholid. “ANALISIS STRATEGI FUNDRAISING LEMBAGA AMIL ZAKAT MELALUI PLATFORM E-COMMERCE”. Al-Mizan : Jurnal Hukum dan Ekonomi Islam 3, no 2 (25 September 2019): 74–91. https://doi.org/10.33511/ALMIZAN.V3N2.74-91.