Analysis Of SOAR (Strenghts, Opportunities, Aspirations, Results) Fundraising Strategy For Zakat Infak Sedekah Funds At Lazisnu Klaten District

Riska Rahmawati; Betty Eliya Rokhmah

doi:10.19109/iphi.v5i2.29908

Penulis

Riska Rahmawati Universitas Islam Negeri Raden Mas Said Surakarta
Betty Eliya Rokhmah Universitas Islam Negeri Raden Mas Said Surakarta

DOI:

https://doi.org/10.19109/iphi.v5i2.29908

Kata Kunci:

Fundraising Strategy, Zakat, Infaq, Sadaqah, SOAR, LAZISNU

Abstrak

This study aims to analyze the effectiveness of fundraising strategies implemented in LAZISNU Klaten using SOAR analysis and optimize strategies that can increase the acquisition of ZIS funds. This research uses a qualitative approach with interview and documentation methods as data collection techniques. The data obtained was analyzed using interactive analysis techniques, which included the process of data reduction, data presentation, and conclusion drawing. The results showed that LAZISNU Klaten has strengths in a network of regular donors and began implementing a digital fundraising system through QRIS and mobile banking, for opportunities, the role of clerics and community leaders has great potential in increasing donor trust. Aspirations are a more innovative and sustainable fundraising system, with results expected in the form of an increase in the number of donors and funding stability. Based on this analysis, the research formulated two main strategies: Subscription Fundraising to create a regular donation pattern and Donation Platform for the Young Generation to attract more donors through digital campaigns. These two strategies are recommended as the main solutions to strengthen digital-based fundraising, improve the effectiveness of ZIS management, and support program sustainability at LAZISNU Klaten.

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