Analisis Konten Dakwah Al Habib Husein Ja’far Al-Hadarpada Aplikasi TikTok @huseinjafar

Abstract

This research is motivated by the shift in da'wah media from conventional to  digital, specifically  through  the  TikTok  application.  Habib  Husein Ja'far Al-Hadar is one of the preachers who succeeded in utilizing this platform to reach Gen Z with a unique style. The purpose of this study is to analyze  the content of Habib Ja'far's da'wah on the  @huseinjafar TikTok account using the perspective of da'wah message theory. This study uses  a  qualitative  method with  a  netnographic  approach.  Data  were collected through documentation and observation of several video uploads that represent the themes of Akidah, Sharia, and Akhlak. The results of the study show that Habib Ja'far uses a  "Dakwah Kultum" (Short Lecture) format  with  a  relaxed,  humorous,  and  rational  language  style.  The messages conveyed emphasize the face of Islam that is peaceful, tolerant, and relevant to contemporary issues, thus being able to build positive engagement with young followers