Strategi Komunikasi Pemasaran Destinasi Wisata Arung Jeram di Sungai Bah Bolon Kecamatan Sipispis

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Published: Jun 3, 2023
DOI: https://doi.org/10.19109/intelektualita.v12i1.17253
Keywords:
Strategi, Pemasaran, Wisata, Arung Jeram, Sungai Bahbolon Kecamatan Sipispis

Main Article Content

Mega Ayu Muliana Saragih
UIN Sumatera Utara
Syahrul Abidin
UIN Sumatera Utara

Abstract

Penelitian ini bertujuan untuk mengidentifikasi strategi pemasaran dan komunikasi destinasi wisata arung jeram di Sungai Bah Bolon Kecamatan Sipispis. Penelitian ini menggunakan pendekatan kualitatif, yang mencakup pemilihan objek penelitian, perumusan masalah, dan mengajukan sejumlah pertanyaan terkait penelitian kepada informan. Beberapa metode yang digunakan dalam pengumpulan data adalah observasi, rapat, dan dokumentasi. Penelitian ini menyimpulkan bahwa destinasi wisata arung jeram ini harus dipromosikan menggunakan strategi pemasaran yang melibatkan pelatihan karyawan dan mempromosikan semua kegiatan yang berhubungan dengan Arung Jeram di media sosial.

Article Details

How to Cite
[1]
“Strategi Komunikasi Pemasaran Destinasi Wisata Arung Jeram di Sungai Bah Bolon Kecamatan Sipispis”, intelektualita, vol. 12, no. 1, pp. 127–132, Jun. 2023, doi: 10.19109/intelektualita.v12i1.17253.
Issue
Vol. 12 No. 1 (2023): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Section
Articles

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How to Cite

[1]
“Strategi Komunikasi Pemasaran Destinasi Wisata Arung Jeram di Sungai Bah Bolon Kecamatan Sipispis”, intelektualita, vol. 12, no. 1, pp. 127–132, Jun. 2023, doi: 10.19109/intelektualita.v12i1.17253.