Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah Bank Sumsel Babel Syariah Kantor Kas Balayudha Palembang

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Published: Sep 12, 2023
DOI: https://doi.org/10.19109/intelektualita.v12i2.19122
Keywords:
Kualitas Pelayanan, Kepuasan Nasabah

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Muhammad Daffa Dhiya’ulhaq
Universitas Sriwijaya
Nofiawaty Nofiawaty
Universitas Sriwijaya
Hera Febria Mavilinda
Universitas Sriwijaya

Abstract

Penelitian ini bertujuan untuk mengetahui Kualitas Pelayanan Terhadap Kepuasan Nasabah Bank Sumsel Babel Syariah Kantor Kas Balayudha Palembang. Populasi dalam penelitian ini adalah nasabah Bank Sumsel Babel Syariah Kantor Kas Balayudha Palembang sebanyak 100 nasabah. Teknik pengambilan sampel dari penelitian ini menggunakan teknik purposive sampling. Metode pengumpulan data yang digunakan adalah kuesioner. Pengolahan data dalam penelitian ini menggunakan program SPSS versi 16. Teknik analisis menggunakan uji T, uji F dan Analisis Regresi Linier Berganda. Hasil penelitian menunjukkan bahwa variabel Kualitas Pelayanan yang terdiri dari Tangible, Reliability, Responsiveness, Assurance dan Emphaty berpengaruh signifikan terhadap Kepuasan Nasabah Bank Sumsel Babel Syariah Kantor Kas Balayudha Palembang. Variabel Tangible merupakan variabel yang paling dominan di Kualitas Pelayanan terhadap Kepuasan Nasabah.

Article Details

How to Cite
[1]
“Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah Bank Sumsel Babel Syariah Kantor Kas Balayudha Palembang”, intelektualita, vol. 12, no. 2, Sep. 2023, doi: 10.19109/intelektualita.v12i2.19122.
Issue
Vol. 12 No. 2 (2023): Jurnal Intelektualita: Keislaman, Sosial, dan Sains
Section
Articles

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How to Cite

[1]
“Pengaruh Kualitas Pelayanan terhadap Kepuasan Nasabah Bank Sumsel Babel Syariah Kantor Kas Balayudha Palembang”, intelektualita, vol. 12, no. 2, Sep. 2023, doi: 10.19109/intelektualita.v12i2.19122.