Anteseden dan Konsekuensi Eudaimonic Satisfaction Wisatawan Situ Cisanti Kabupaten Bandung
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Abstract
Penelitian ini bertujuan menguji pengaruh memorable tourism experience terhadap revisit intention yang dimediasi oleh eudaimonic satisfaction wisatawan Situ Cisanti di Kabupaten Bandung. 135 responden dengan metode cross-sectional. Instrumen telah melewati uji validitas dan reliabilitas melalui pengukuran outer model. Data dianalisis menggunakan structural equation modelling (SEM) dengan SmartPLS versi 3.2.9. Hasil penelitian menunjukkan bahwa novelty secara positif mempengaruhi revisit intention. Selain itu, eudaimonic satisfaction berperan sebagai mediator antara meaningfulness dan aesthetic terhadap revisit intention. Penambahan eudaimonic satisfaction sebagai anteseden revisit intention merupakan pengembangan dari model konseptual pada penelitian sebelumnya. Temuan ini merekomendasika bagi pengelola industri pariwisata untuk merancang strategi yang relevan dalam meningkatkan kualitas atribut tersebut.
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