The Survival Strategies of Micro, Small and Medium Enterprises in the New Normal Era: Insight from Palembang
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Published:
Jun 30, 2023
Keywords:
Adaptation Strategy, Businessman, Covid-19, Palembang
Main Article Content
Abstract
Adaptation Strategy for Pempek Business Actors During the Covid 19 Pandemic in Pempek Village 26 Ilir Palembang City which aims to understand and know adaptation strategy for Pempek businesses during the Covid 19 pandemic. Pempek Village 26 Ilir, Palembang City as a sample to identify adaptation strategies and constraints.Based on the theory of Ahimsa Putra, including Adaptive Behavior, Adaptive Strategies, Adaptive Processes. This research according to the type of data used is descriptive qualitative research with key informants, Pempek Business Actors in Pempek Village 26 Ilir Palembang City, Consumers or Buyers, totaling 17 people. The research instrument used in-depth interviews, literature study, documentation and observation.Based on the results of the research, first about adaptive behavior, Pempek business actors in Kampung Pempek 26 Ilir changed sales from conventional to online. The two adaptive strategies of Pempek business actors in Kampung Pempek 26 Ilir changed payments which were originally direct to virtual online, such as via bank transfers and OVO. The three adaptive processes, namely business actors reducing the amount of production so that business continuity can still survive during the Covid 19 pandemic. Then, the obstacles faced by business actorsPempek in Kampung Pempek 26 Ilirmake adjustments that refer to problems arising from the interdependence of all aspects of culture, where the covid 19 pandemic affects the economy which will inevitably affect the government to carry out large-scale restrictions or social distancing, business actors Pempek in Kampung Pempek 26 Ilir forced to adapt to situations faced by economic changes, forcing business actorsPempek in Kampung Pempek 26 Ilir adapt to environmental changes during the Covid-19 pandemic.
Article Details
How to Cite
Azimuddin, F., Yunindyawati, Y., & Sriati, S. (2023). The Survival Strategies of Micro, Small and Medium Enterprises in the New Normal Era: Insight from Palembang. Jurnal Studi Sosial Dan Politik, 7(1), 131-149. https://doi.org/10.19109/jssp.v7i1.12351
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How to Cite
Azimuddin, F., Yunindyawati, Y., & Sriati, S. (2023). The Survival Strategies of Micro, Small and Medium Enterprises in the New Normal Era: Insight from Palembang. Jurnal Studi Sosial Dan Politik, 7(1), 131-149. https://doi.org/10.19109/jssp.v7i1.12351
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Gilboa, I., Postlewaite, A., & Samuelson, L. (2016). Memorable consumption. Journal of Economic Theory, 165(269754), 414–455. https://doi.org/10.1016/j.jet.2016.05.004
Hashemi, H., Rajabi, R., & Brashear-Alejandro, T. G. (2022). COVID-19 research in management: An updated bibliometric analysis. Journal of Business Research, 149(August 2021), 795–810. https://doi.org/10.1016/j.jbusres.2022.05.082
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Nelly, S. (2021). Digitalization as a Strategy for the Revitalization of Micro , Small and Medium Enterprises ( Msmes ) During the Covid-19 Pandemic. Annals of the Romanian Society for Cell Biology Journal, 25(6), 384–392. https://www.annalsofrscb.ro/index.php/journal/article/view/5301/4174
Ponamon, I. F. (2014). Pengaruh Pengawasan Internal, Pemahaman Sistem Akuntansi Keuangan, Dan Kapasitas Sumber Daya Manusia Terhadap Kualitas Informasi Laporan Keuangan Pemerintah Daerah Pada Skpd Pemerintah Kota Manado. Going Concern: Jurnal Riset Akuntansi, 9(2).
Pulakos, E. D., Arad, S., Donovan, M. A., & Plamondon, K. E. (2000). Adaptability in the workplace: Development of a taxonomy of adaptive performance. Journal of Applied Psychology, 85(4), 612–624. https://doi.org/10.1037/0021-9010.85.4.612
Purnawan, H. (2021). Implementation of Central Government Policy on Priority for the Use of Village Funds in Makartitama and Ulak Mas Villages, Lahat Regency, Indonesia. JPSI (Journal of Public Sector Innovations), 6(1), 1–9. https://doi.org/10.26740/jpsi.v6n1.p1-9
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40–55. https://doi.org/10.54783/ijsoc.v3i1.264
Rizaldy, N. (2012). Menemukan Lokalitas Biological Assets: Pelibatan Etnografis Petani Apel. Jurnal Akuntansi Multiparadigma, 3(3), 404–423.
Salehie, M., & Tahvildari, L. (2009). Self-adaptive software: Landscape and research challenges. ACM Transactions on Autonomous and Adaptive Systems, 4(2), 1–40. https://doi.org/10.1145/1516533.1516538
Setiawan, W., & Barrett, P. S. (2016). The Built Environment Element of Economic Development in Post Conflict Response in Indonesia. Procedia - Social and Behavioral Sciences, 234, 478–487. https://doi.org/10.1016/j.sbspro.2016.10.266
Sidqi, I., Inayah, Z., Sari, S. I., Rasidin, M., & Witro, D. (2021). Policy for Providing Assistance for Micro, Small and Medium Enterprises (MSMEs) in the Covid-19 Pandemic Era (Maslahah Review of Government Policies). Jurnal Hukum Ekonomi Islam, 5(1), 44–57.
Sinha, N., & Singh, N. (2022). Moderating and mediating effect of perceived experience on merchant’s behavioral intention to use mobile payments services. Journal of Financial Services Marketing, 0123456789. https://doi.org/10.1057/s41264-022-00163-y
Suryahadi, A., Hadiwidjaja, G., & Sumarto, S. (2012). Economic growth and poverty reduction in Indonesia before and after the Asian financial crisis. Bulletin of Indonesian Economic Studies, 48(2), 209–227. https://doi.org/10.1080/00074918.2012.694155
Suwarni, E., & Handayani, M. A. (2021). Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19. Business Management and Strategy, 12(2), 19. https://doi.org/10.5296/bms.v12i2.18794
Szász, L., Bálint, C., Csíki, O., Nagy, B. Z., Rácz, B. G., Csala, D., & Harris, L. C. (2022). The impact of COVID-19 on the evolution of online retail: The pandemic as a window of opportunity. Journal of Retailing and Consumer Services, 69, 103089.
Taher, A. R., & Wagey, M. E. (2022). The Influence of Implementation of Regional Financial Accounting Systems and Supervision Functions on Government Performance Sigi District (Survey at the Sigi Regency BKAD Office). Jurnal Actual Organization Of Economic (JAGOE), 3(02), 240–251.
Takeda, A., Truong, H. T., & Sonobe, T. (2022). The impacts of the COVID-19 pandemic on micro, small, and medium enterprises in Asia and their digitalization responses. Journal of Asian Economics, 82, 101533.
Thorburn, C. C., & Kull, C. A. (2015). Peatlands and plantations in Sumatra, Indonesia: Complex realities for resource governance, rural development and climate change mitigation. Asia Pacific Viewpoint, 56(1), 153–168. https://doi.org/10.1111/apv.12045
Wahyuddin, W., Marzuki, M., Khaddafi, M., Ilham, R. N., & Sinta, I. (2022). A Study of Micro, Small and Medium Enterprises (MSMEs) during Covid-19 Pandemic: An Evidence using Economic Value-Added Method. Journal of Madani Society, 1(1), 1–7. https://doi.org/10.56225/jmsc.v1i1.123
Widagdo, A. K., Widodo, A., & Ismail, M. (2016). Sistem Akuntansi Pengelolaan Dana Desa. Jurnal Ekonomi Dan Bisnis, 19(2), 323. https://doi.org/10.24914/jeb.v19i2.336
Yovinus, Y. (2018). Peran Komunikasi Publik Media Sosial dalam Implementasi Kebijakan Keterbukaan Informasi Publik di Kota Bandung. Academia Praja: Jurnal Ilmu Politik, Pemerintahan, Dan Administrasi Publik, 1(1), 185–211.
Zainal, Z. (2007). Case Study as a research method. Jurnal Kemanusiaan, 5(1). https://doi.org/10.1080/20430795.2021.1961558
Zhang, J., & Xu, L. C. (2016). The long-run effects of treated water on education: The rural drinking water program in China. Journal of Development Economics, 122, 1–15. https://doi.org/10.1016/j.jdeveco.2016.04.004
Ahimsa, P. (2003). Ekonomi Moral, Rasional dan Politik dalam Industri Kecil di Jawa. Kepel Press.
Alonso, A. D., Bressan, A., Kok, S. K., Sakellarios, N., Vu, O. T. K., O’Shea, M., ... & Santoni, L. J. (2022). Overcoming the unprecedented: Micro, small and medium hospitality enterprises under COVID-19. International Journal of Hospitality Management, 103, 103201.
Aziz, N. L. L. (2017). The Village Autonomy and The Effectiveness of Village Fund. Jurnal PenelitianPolitik, 13(2), 193–211.
Azwardi, A., & Sukanto, S. (2014). Efektifitas Alokasi Dana Desa (ADD) dan Kemiskinan di Provinsi Sumatera Selatan. Jurnal Ekonomi Pembangunan, 12(1), 29–41.
Bahtiar, R. A., & Saragih, J. P. (2020). Dampak Covid-19 terhadap perlambatan ekonomi sektor umkm. Jurnal Bidang Ekonomi Dan Kebijakan Publik. Jurnal Bidang Ekonomi Dan Kebijakan Publik, 7(6), 19–24.
Creswell, J. W., Hanson, W. E., Clark Plano, V. L., & Morales, A. (2007). Qualitative Research Designs: Selection and Implementation. The Counseling Psychologist, 35(2), 236–264. https://doi.org/10.1177/0011000006287390
Daud, M., Rahim, A., & Kohar, A. (2018). Strategi Peningkatan Kinerja Sekolah SMA Berbasis Balanced Scorecard Pada Yayasan Pendidikan Madania Indonesia. Jurnal Manajemen, 9(1), 23. https://doi.org/10.32832/jm-uika.v9i1.1271
Djatmiko, A., & Pudyastiwi, E. (2020). Obstacles and Challenges of Indonesia’S Micro, Small and Medium Enterprises (Umkm) in Facing the Covid-19 Pandemic. Jurnal Pendidikan Kewarganegaraan Undiksha, 8(3), 117–123. https://ejournal.undiksha.ac.id/index.php/JJPP/article/view/23548/14372
Fossati, D. (2016). Beyond “Good Governance”: The Multi-level Politics of Health Insurance for the Poor in Indonesia. World Development, 87, 291–306. https://doi.org/10.1016/j.worlddev.2016.06.020
Gignoux, J., & Menéndez, M. (2016). Benefit in the wake of disaster: Long-run effects of earthquakes on welfare in rural Indonesia. Journal of Development Economics, 118, 26–44. https://doi.org/10.1016/j.jdeveco.2015.08.004
Gilboa, I., Postlewaite, A., & Samuelson, L. (2016). Memorable consumption. Journal of Economic Theory, 165(269754), 414–455. https://doi.org/10.1016/j.jet.2016.05.004
Hashemi, H., Rajabi, R., & Brashear-Alejandro, T. G. (2022). COVID-19 research in management: An updated bibliometric analysis. Journal of Business Research, 149(August 2021), 795–810. https://doi.org/10.1016/j.jbusres.2022.05.082
Huberman, M., & Miles, M. B. (2002). The qualitative researcher’s companion. SAGE Publications.
Irianto, S., Wardani, W. I., & Lestari, A. T. W. (2020). Harmonizing Rules Micro Small and Medium Enterprises in the Era of the Pandemic Covid-19 in Indonesia. European Journal of Molecular & Clinical Medicine, 7(11), 642–652. https://ejmcm.com/article_5116_5eb799f24268a5c554903a1aef79a24f.pdf%0Ahttp://ovidsp.ovid.com/ovidweb.cgi?T=JS&PAGE=reference&D=emexc&NEWS=N&AN=2010514734
Jiang, Y., & Stylos, N. (2021). Triggers of consumers’ enhanced digital engagement and the role of digital technologies in transforming the retail ecosystem during COVID-19 pandemic. Technological Forecasting and Social Change, 172(November 2020). https://doi.org/10.1016/j.techfore.2021.121029
Juardi, M. S. S., Muchlis, M., & Amalia Putri, R. (2018). Evaluasi Penggunaan Aplikasi Siskeudes dalam Upaya Peningkatan Kualitas Akuntabilitas Keuangan Desa. Jurnal Ilmiah Akuntansi Peradaban, IV(1), 84–107.
Mariyanti, T., & Mahfudz, A. A. (2016). Dynamic circular causation model in poverty alleviation: Empirical evidence from Indonesia. Humanomics, 32(3), 275–299. https://doi.org/10.1108/H-02-2016-0016
Merisa Oktaria, & Alexandro, R. (2021). Pengaruh Akuntabilitas, Transparansi, dan Partisipasi Masyarakat Terhadap Pengelolaan APBDesa. Edunomics Journal, 2(2), 64–72. https://doi.org/10.37304/ej.v2i2.3003
Mintzberg, H. (1994). The fall and rise of strategic planning. Harvard Business Review. http://online.worcester.edu/external/evescio/Principles of Management/strategicplan.pdf
Nafidah, L. N., & Anisa, N. (2017). Akuntabilitas Pengelolaan Keuangan Desa di Kabupaten Jombang. Akuntabilitas, 10(2), 273–288. https://doi.org/10.15408/akt.v10i2.5936
Nelly, S. (2021). Digitalization as a Strategy for the Revitalization of Micro , Small and Medium Enterprises ( Msmes ) During the Covid-19 Pandemic. Annals of the Romanian Society for Cell Biology Journal, 25(6), 384–392. https://www.annalsofrscb.ro/index.php/journal/article/view/5301/4174
Ponamon, I. F. (2014). Pengaruh Pengawasan Internal, Pemahaman Sistem Akuntansi Keuangan, Dan Kapasitas Sumber Daya Manusia Terhadap Kualitas Informasi Laporan Keuangan Pemerintah Daerah Pada Skpd Pemerintah Kota Manado. Going Concern: Jurnal Riset Akuntansi, 9(2).
Pulakos, E. D., Arad, S., Donovan, M. A., & Plamondon, K. E. (2000). Adaptability in the workplace: Development of a taxonomy of adaptive performance. Journal of Applied Psychology, 85(4), 612–624. https://doi.org/10.1037/0021-9010.85.4.612
Purnawan, H. (2021). Implementation of Central Government Policy on Priority for the Use of Village Funds in Makartitama and Ulak Mas Villages, Lahat Regency, Indonesia. JPSI (Journal of Public Sector Innovations), 6(1), 1–9. https://doi.org/10.26740/jpsi.v6n1.p1-9
Redjeki, F., & Affandi, A. (2021). Utilization of Digital Marketing for MSME Players as Value Creation for Customers during the COVID-19 Pandemic. International Journal of Science and Society, 3(1), 40–55. https://doi.org/10.54783/ijsoc.v3i1.264
Rizaldy, N. (2012). Menemukan Lokalitas Biological Assets: Pelibatan Etnografis Petani Apel. Jurnal Akuntansi Multiparadigma, 3(3), 404–423.
Salehie, M., & Tahvildari, L. (2009). Self-adaptive software: Landscape and research challenges. ACM Transactions on Autonomous and Adaptive Systems, 4(2), 1–40. https://doi.org/10.1145/1516533.1516538
Setiawan, W., & Barrett, P. S. (2016). The Built Environment Element of Economic Development in Post Conflict Response in Indonesia. Procedia - Social and Behavioral Sciences, 234, 478–487. https://doi.org/10.1016/j.sbspro.2016.10.266
Sidqi, I., Inayah, Z., Sari, S. I., Rasidin, M., & Witro, D. (2021). Policy for Providing Assistance for Micro, Small and Medium Enterprises (MSMEs) in the Covid-19 Pandemic Era (Maslahah Review of Government Policies). Jurnal Hukum Ekonomi Islam, 5(1), 44–57.
Sinha, N., & Singh, N. (2022). Moderating and mediating effect of perceived experience on merchant’s behavioral intention to use mobile payments services. Journal of Financial Services Marketing, 0123456789. https://doi.org/10.1057/s41264-022-00163-y
Suryahadi, A., Hadiwidjaja, G., & Sumarto, S. (2012). Economic growth and poverty reduction in Indonesia before and after the Asian financial crisis. Bulletin of Indonesian Economic Studies, 48(2), 209–227. https://doi.org/10.1080/00074918.2012.694155
Suwarni, E., & Handayani, M. A. (2021). Development of Micro, Small and Medium Enterprises (MSME) to Strengthen Indonesia’s Economic Post COVID-19. Business Management and Strategy, 12(2), 19. https://doi.org/10.5296/bms.v12i2.18794
Szász, L., Bálint, C., Csíki, O., Nagy, B. Z., Rácz, B. G., Csala, D., & Harris, L. C. (2022). The impact of COVID-19 on the evolution of online retail: The pandemic as a window of opportunity. Journal of Retailing and Consumer Services, 69, 103089.
Taher, A. R., & Wagey, M. E. (2022). The Influence of Implementation of Regional Financial Accounting Systems and Supervision Functions on Government Performance Sigi District (Survey at the Sigi Regency BKAD Office). Jurnal Actual Organization Of Economic (JAGOE), 3(02), 240–251.
Takeda, A., Truong, H. T., & Sonobe, T. (2022). The impacts of the COVID-19 pandemic on micro, small, and medium enterprises in Asia and their digitalization responses. Journal of Asian Economics, 82, 101533.
Thorburn, C. C., & Kull, C. A. (2015). Peatlands and plantations in Sumatra, Indonesia: Complex realities for resource governance, rural development and climate change mitigation. Asia Pacific Viewpoint, 56(1), 153–168. https://doi.org/10.1111/apv.12045
Wahyuddin, W., Marzuki, M., Khaddafi, M., Ilham, R. N., & Sinta, I. (2022). A Study of Micro, Small and Medium Enterprises (MSMEs) during Covid-19 Pandemic: An Evidence using Economic Value-Added Method. Journal of Madani Society, 1(1), 1–7. https://doi.org/10.56225/jmsc.v1i1.123
Widagdo, A. K., Widodo, A., & Ismail, M. (2016). Sistem Akuntansi Pengelolaan Dana Desa. Jurnal Ekonomi Dan Bisnis, 19(2), 323. https://doi.org/10.24914/jeb.v19i2.336
Yovinus, Y. (2018). Peran Komunikasi Publik Media Sosial dalam Implementasi Kebijakan Keterbukaan Informasi Publik di Kota Bandung. Academia Praja: Jurnal Ilmu Politik, Pemerintahan, Dan Administrasi Publik, 1(1), 185–211.
Zainal, Z. (2007). Case Study as a research method. Jurnal Kemanusiaan, 5(1). https://doi.org/10.1080/20430795.2021.1961558
Zhang, J., & Xu, L. C. (2016). The long-run effects of treated water on education: The rural drinking water program in China. Journal of Development Economics, 122, 1–15. https://doi.org/10.1016/j.jdeveco.2016.04.004