Creativity in Infographic and Video Repackaging for Message Transferring
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In the fast-paced digital era, effective information delivery is very important. This study aims to explore creativity in repackaging information through infographics and videos as communication media. The methodology used in this study is a literature study by analyzing various relevant sources, including scientific journals and research reports. The results show that infographics and videos not only increase visual appeal but also accelerate the understanding of complex information. The use of visual elements in infographics can improve audience memory, while videos provide a more dynamic and interactive experience. The conclusion of this study confirms that creativity in infographic and video design is very important to achieve effective message delivery. A deeper understanding of the target audience and social context is needed to design relevant and interesting content. This study is expected to provide guidance for communication practitioners and designers in developing more innovative content.
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