Factors Hindering Marketing Development Through E-Catalogs of Pineapple-Based MSMEs in Prabumulih City
Article Sidebar
Main Article Content
Abstract
The national development of Indonesia involves the active participation of society, with the government serving as a guide and facilitator in achieving general welfare. One sector that is a focus of development is Micro, Small, and Medium Enterprises (MSMEs), which play a significant role in enhancing the economy, creating jobs, and supporting income distribution. In the city of Prabumulih, known for its pineapple potential, pineapple-based MSMEs are crucial to the local economy. However, MSME actors in Prabumulih face challenges in accessing digital marketing, particularly in utilizing government procurement platforms through E-Catalogs. Therefore, this study aims to identify the factors that hinder the development of marketing for pineapple-based MSMEs in Prabumulih through the E-Catalog system. Using a descriptive qualitative method and in-depth analysis, this research finds that a lack of guidance in digital marketing, limited access to information, and difficulties in meeting the formal requirements for e-purchasing are the main obstacles. This study recommends enhancing digital training, improving access to information, and providing technical assistance to MSME actors so they can adapt to the E-Catalog mechanism and thrive in the digital era.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
How to Cite
References
Books
Aaker, David A. “Managing Brand Equity: Capitalizing on the Value of a Brand Name”. New York: Free Press, 1991.
Chaffey, Dave, and Fiona Ellis-Chadwick. “Digital Marketing”. 7th ed. Harlow, England: Pearson Education, 2019.
Kasmir. “Bank Marketing”. Jakarta: Kencana, 2005.
Kotler, Philip, and Agustina B. Susanto. “Marketing Management in Indonesia”. Jakarta: Salemba Empat, 2006.
Miles, Matthew B., and A. Michael Huberman. “Qualitative Data Analysis”. Translated by Tjetjep Rohendi Rohidi. Jakarta: UI Press, 1992.
Rangkuti, Freddy. “Business Strategy: Analysis and Implementation”. Jakarta: Gramedia Pustaka Utama, 2018.
Subarsono, B. (2005). Political Leadership in the United States: A Comparative Study of George C. Edwards III's Work.
Sutopo, H. B. “Data Collection and Qualitative Research Analysis”. Surakarta: UNS Research Institute, 1982.
Tjiptono, Fandy, and Gregorius Chandra. “Service Management”. 3rd ed. Yogyakarta: Andi, 2016.
Wijayanti, T. “Marketing Plan in Business”. Jakarta: PT Gramedia, 2014.
Journal Article
Diani, F., and F. A. Lubis. "Analysis of the Implementation of E-Catalogs on the Development of MSMEs in Medan City in Supporting the Advancement of Islamic Economics." Journal of Islamic Economic Studies 8, no. 2 (2022): 1970–1981.
Hutabarat, L. R. F. W. M. "Strategies for Developing Culinary Businesses in Malang City Based on Creative Economy." Journal of Economics and Development Studies 7, no. 1 (2015): 12–20.
Lili Marlinah. "Opportunities and Challenges for MSMEs in Strengthening the National Economy in 2020 Amid the COVID-19 Pandemic." Journal of Economics 22, no. 2 (2020): 118–124.
Mardiana, R., and M. Rahman. "The Impact of Digital Marketing on SMEs in Indonesia: An Empirical Study." Journal of Small Business Management 58, no. 4 (2020): 743–755.
Nuryana, I., and I. Sari. "Factors Influencing the Adoption of E-Commerce by SMEs in Indonesia: A Case Study of Pineapple-Based SMEs." Journal of Business Research 124 (2021): 305–315.
Padli, M., M. Mastur, and A. H. Utama. "E-Catalogs through the Imooji Platform: A Study of Message Design in Digital Promotional Media for MSMEs." J-Instech 5, no. 1 (2023): 77–90.
Purnamasari, D., and A. Rahman. "E-Catalogs as a Marketing Tool for SMEs: Opportunities and Challenges in Indonesia." Asian Journal of Business and Management 8, no. 3 (2020): 145–156.
Sarini, S. "Marketing Strategies to Enhance Gold Savings Products at PT. Pegadaian Syariah Banda Aceh Branch." Journal of Business and Management 5, no. 1 (2018): 45–56.
Journal article with DOI
Alyas, A. "Strategies for the Development of Small and Medium Enterprises in Strengthening the People's Economy: A Case Study of Maros Bread Business in Maros Regency." Sosiohumaniora 19, no. 2 (2017): 114–120. https://doi.org/10.24198/sosiohumaniora.v19i2.12249.
Faujianto, S. A., Ajid Indrayana, A., Ahadiati Rohmatiah, and Mutmainah. "The Influence of Ordering Efficiency, Marketing Convenience, and Pricing on the Use of E-Catalogs for the Development of SMEs in Magetan Regency." JAMER: Jurnal Akuntansi Merdeka 4, no. 1 (2023): 33–45. https://doi.org/10.33319/jamer.v4i1.96.
Jannati, D., Zahra, A., Zahra, J. A., Bachtiar, A., and Asmara, K. "Implementation of a Simple E-Catalog Application for MSMEs Based on APPSHEET in the Development of MSMEs in Gedog Village." JURAI: Jurnal ABDIMAS Indonesia 1, no. 2 (2023): 108–122. https://doi.org/10.59841/jai.v1i2.104.
Raharjana, D. T., and Putra, H. S. A. "Strengthening Human Resources in E-Marketing for Promoting Tourist Villages in Malang Regency." Jurnal Nasional Pariwisata 12, no. 2 (2020). https://doi.org/10.22146/jnp.60403.
Sugiri, D. "Saving Micro, Small, and Medium Enterprises from the Impact of the COVID-19 Pandemic." Fokus Bisnis: Media Pengkajian Manajemen Dan Akuntansi 19, no. 1 (2020): 76–86. https://doi.org/10.32639/fokusbisnis.v19i1.575 .
Suryono, A., Rahayu, Y. D., Winasis, M. A., and Murod, M. F. N. "E-Catalogs in Marketing Goods/Services for Micro, Small, and Medium Enterprises (MSMEs) During the COVID-19 Pandemic." Journal of Community Development 2, no. 2 (2021): 66–69. https://doi.org/10.47134/comdev.v2i2.33.