Faktor-Faktor Penghambat Pengembangan Pemasaran Melalui E-Katalog UMKM Berbahan Dasar Nanas Kota Prabumulih
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- Penulis menyimpan hak cipta dan memberikan jurnal hak penerbitan pertama naskah secara simultan dengan lisensi di bawah Creative Commons Attribution License yang mengizinkan orang lain untuk berbagi pekerjaan dengan sebuah pernyataan kepenulisan pekerjaan dan penerbitan awal di jurnal ini.
- Penulis bisa memasukkan ke dalam penyusunan kontraktual tambahan terpisah untuk distribusi non ekslusif versi kaya terbitan jurnal (contoh: mempostingnya ke repositori institusional atau menerbitkannya dalam sebuah buku), dengan pengakuan penerbitan awalnya di jurnal ini.
- Penulis diizinkan dan didorong untuk mem-posting karya mereka online (contoh: di repositori institusional atau di website mereka) sebelum dan selama proses penyerahan, karena dapat mengarahkan ke pertukaran produktif, seperti halnya sitiran yang lebih awal dan lebih hebat dari karya yang diterbitkan. (Lihat Efek Akses Terbuka).
Cara Mengutip
Referensi
Books
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Chaffey, Dave, and Fiona Ellis-Chadwick. “Digital Marketing”. 7th ed. Harlow, England: Pearson Education, 2019.
Kasmir. “Bank Marketing”. Jakarta: Kencana, 2005.
Kotler, Philip, and Agustina B. Susanto. “Marketing Management in Indonesia”. Jakarta: Salemba Empat, 2006.
Miles, Matthew B., and A. Michael Huberman. “Qualitative Data Analysis”. Translated by Tjetjep Rohendi Rohidi. Jakarta: UI Press, 1992.
Rangkuti, Freddy. “Business Strategy: Analysis and Implementation”. Jakarta: Gramedia Pustaka Utama, 2018.
Subarsono, B. (2005). Political Leadership in the United States: A Comparative Study of George C. Edwards III's Work.
Sutopo, H. B. “Data Collection and Qualitative Research Analysis”. Surakarta: UNS Research Institute, 1982.
Tjiptono, Fandy, and Gregorius Chandra. “Service Management”. 3rd ed. Yogyakarta: Andi, 2016.
Wijayanti, T. “Marketing Plan in Business”. Jakarta: PT Gramedia, 2014.
Journal Article
Diani, F., and F. A. Lubis. "Analysis of the Implementation of E-Catalogs on the Development of MSMEs in Medan City in Supporting the Advancement of Islamic Economics." Journal of Islamic Economic Studies 8, no. 2 (2022): 1970–1981.
Hutabarat, L. R. F. W. M. "Strategies for Developing Culinary Businesses in Malang City Based on Creative Economy." Journal of Economics and Development Studies 7, no. 1 (2015): 12–20.
Lili Marlinah. "Opportunities and Challenges for MSMEs in Strengthening the National Economy in 2020 Amid the COVID-19 Pandemic." Journal of Economics 22, no. 2 (2020): 118–124.
Mardiana, R., and M. Rahman. "The Impact of Digital Marketing on SMEs in Indonesia: An Empirical Study." Journal of Small Business Management 58, no. 4 (2020): 743–755.
Nuryana, I., and I. Sari. "Factors Influencing the Adoption of E-Commerce by SMEs in Indonesia: A Case Study of Pineapple-Based SMEs." Journal of Business Research 124 (2021): 305–315.
Padli, M., M. Mastur, and A. H. Utama. "E-Catalogs through the Imooji Platform: A Study of Message Design in Digital Promotional Media for MSMEs." J-Instech 5, no. 1 (2023): 77–90.
Purnamasari, D., and A. Rahman. "E-Catalogs as a Marketing Tool for SMEs: Opportunities and Challenges in Indonesia." Asian Journal of Business and Management 8, no. 3 (2020): 145–156.
Sarini, S. "Marketing Strategies to Enhance Gold Savings Products at PT. Pegadaian Syariah Banda Aceh Branch." Journal of Business and Management 5, no. 1 (2018): 45–56.
Journal article with DOI
Alyas, A. "Strategies for the Development of Small and Medium Enterprises in Strengthening the People's Economy: A Case Study of Maros Bread Business in Maros Regency." Sosiohumaniora 19, no. 2 (2017): 114–120. https://doi.org/10.24198/sosiohumaniora.v19i2.12249.
Faujianto, S. A., Ajid Indrayana, A., Ahadiati Rohmatiah, and Mutmainah. "The Influence of Ordering Efficiency, Marketing Convenience, and Pricing on the Use of E-Catalogs for the Development of SMEs in Magetan Regency." JAMER: Jurnal Akuntansi Merdeka 4, no. 1 (2023): 33–45. https://doi.org/10.33319/jamer.v4i1.96.
Jannati, D., Zahra, A., Zahra, J. A., Bachtiar, A., and Asmara, K. "Implementation of a Simple E-Catalog Application for MSMEs Based on APPSHEET in the Development of MSMEs in Gedog Village." JURAI: Jurnal ABDIMAS Indonesia 1, no. 2 (2023): 108–122. https://doi.org/10.59841/jai.v1i2.104.
Raharjana, D. T., and Putra, H. S. A. "Strengthening Human Resources in E-Marketing for Promoting Tourist Villages in Malang Regency." Jurnal Nasional Pariwisata 12, no. 2 (2020). https://doi.org/10.22146/jnp.60403.
Sugiri, D. "Saving Micro, Small, and Medium Enterprises from the Impact of the COVID-19 Pandemic." Fokus Bisnis: Media Pengkajian Manajemen Dan Akuntansi 19, no. 1 (2020): 76–86. https://doi.org/10.32639/fokusbisnis.v19i1.575 .
Suryono, A., Rahayu, Y. D., Winasis, M. A., and Murod, M. F. N. "E-Catalogs in Marketing Goods/Services for Micro, Small, and Medium Enterprises (MSMEs) During the COVID-19 Pandemic." Journal of Community Development 2, no. 2 (2021): 66–69. https://doi.org/10.47134/comdev.v2i2.33.