PMB PTKIN: Analisis Strategi Branding di Media Sosial Periode 2021-2024
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Cara Mengutip
Referensi
Abdullah, Ibrahim, and Lubis Lubis. “Strategi Promosi Dalam Peningkatan Jumlah Mahasiswa Baru Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Muhammadiyah Mataram.” Jurnal Ulul Albab 22, no. 2 (2018): 82–88.
Ambarwati, Rita, and Dewi Komala Sari. "Experiential Marketing and Islamic Branding: A New Perspective on College Decision in Islamic Higher Education." Journal of Islamic Marketing 15, no. 3 (February 19, 2024): 745–776.
Anisyah, S., & Harahap, R. (2023). Democratizing Public Services in Indonesia: Analysis for Mall Public Service in Palembang. Jurnal Studi Sosial Dan Politik, 7(2), 211-223. https://doi.org/https://doi.org/10.19109/jssp.v7i2.18977
Anisyah, S., & Harahap, R. (2024). FROM BOODLINES TO BALLOTS: THE INTERSECTION OF FAMILY POWER AND WOMEN POLITICAL ELECTABILITY. https://doi.org/10.33373/jtp.v8i2.6840
Christensen, Emma, and Lars Thoger Christensen. "The Saying and the Doing: When Communication Is Strategic." In Research Handbook on Strategic Communication, edited by Jesper Falkheimer and Mats Heide. Edward Elgar Publishing, 2022.
Creswell, John W. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. 2nd ed. Thousands Oaks, California: Sage Publications, Inc., 2007. https://www.researchgate.net/profile/Rulinawaty-Kasmad/publication/342229325_Second_Edition_QUALITATIVE_INQUIRY_RESEARCH_DESIGN_Choosing_Among_Five_Approaches/links/5eec7025458515814a6ac263/Second-Edition-QUALITATIVE-INQUIRY-RESEARCH-DESIGN-Choosing-Among.
Diana Novita, Aerwanto Aerwanto, Muhamad Hadi Arfian, Hanifah Hanifah, Susanto Susanto, Sri Purwati, and Hedar Rusmana. “Personal Branding Strategi Untuk Memenangkan Pasar.” Journal of Innovation Research and Knowledge 4, no. 2 (2024): 953–960.
Elimar, Tara, Anggia Ayu Lestari, Susyanti Susyanti, Mida Rama Fitri, and Elida Fatmayanti. “Strategi Promosi Penerimaan Mahasiswa Baru Di Lingkungan Perguruan Tinggi Keagamaan Islam Negeri.” Leader: Jurnal Manajemen Pendidikan Islam 2, no. 1 (2024): 176–185.
Fitriani, Fitriani, Nina Lelawati, and Sri Retnaning Rahayu. “Strategi Promosi Penerimaan Mahasiswa Baru (Penmaru) Um Metro.” Jurnal Lentera Pendidikan Pusat Penelitian Lppm Um Metro 6, no. 2 (2021): 155.
Guest, Greg, Emily E. Namey, and Marilyn L. Mitchell. Collecting Qualitative Data: A Field Manual for Applied Research. California, CA: Sage Publications, Inc., 2013. https://books.google.nl/books?hl=en&lr=&id=--3rmWYKtloC&oi=fnd&pg=PP1&ots=FZVig8pmW-&sig=rtVextYoTh4uMaPrJPh5Xdsjqho&redir_esc=y#v=onepage&q&f=false.
Harsha, Pragya P, and Smita Shah. "Creating Brand Value of Higher Education Institution." Ijmt 19, no. 2 (2011): 152–158.
Hasanah, Siti Ma’rifatul. “Strategi Membangun Global Brand Perguruan Tinggi Keagamaan Islam Negeri (Ptkin) Menuju World Class University.” J-Mpi 2, no. 2 (2017): 128–141.
Huyen, Nguyen Thi, Hoang Van Hai, and Hoang Khac Lich. "The Antecedents and Consequences of University Brand: A Systematic Review." Multidisciplinary Reviews 7, no. 7 (2024).
Huyena, Nguyen Thi, Hoang Van Haib, and Hoang Khac Licha. "The Antecedents and Consequences of University Brand: A Systematic Review." Multidisciplinary Reviews 7, no. 7 (2024): 2024141–2024141.
Joseph, M., D.F. Spake, and C.L. Albrecht. "Branding Universities: An Updated View of Factors Underlying College Choice." In He Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, edited by C.L. Campbell. Springer, Cham., 2017.
Kotler, Philip. Marketing Management. India: Pearson Education, 2009.
Laili, Nur, and Dina Hafni. “Peran Public Relation Dalam Pembentukan Branding Institution Perguruan Tinggi Keagamaan Islam Swasta: Studi Kasus STIT Makhdum Ibrahim Tuban.” Tadris 13, no. 1 (2019): 67–77.
Miles, Matthew B., Michael A. Huberman, and Johnny Saldana. Qualitative Data Analysis: A Method Sourceboook. Edited by Helen Salmon. Arizona State University. 3rd ed. Arizona: SAGE Publications, Inc., 2014. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI.
Moleong, Lexy J. Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya, 2017.
SPAN-PTKIN. “Informasi SPAN-PTKIN.” Last modified 2024. https://span.ptkin.ac.id/page.
Vidyawati, Firda Octa, and Elok Rosyidah. “Strategi Promosi Melalui Digital Marketing Di Era Pandemi Terhadap Keputusan Mahasiswa Dalam Memilih Perguruan Tinggi Swasta Pada Universitas 17 Agustus 1945 Banyuwangi.” JEKOBIS: Jurnal Ekonomi dan Bisnis 1, no. 1 (2022): 39–44. http://ejournal.ubibanyuwangi.ac.id/index.php/jurnal_jekobis.
Wæraas, Arild, and Marianne N. Solbakk. "Defining the Essence of a University: Lessons from Higher Education Branding." Higher Education 57, no. 4 (2009): 449–462.
Abdullah, Ibrahim, and Lubis Lubis. “Strategi Promosi Dalam Peningkatan Jumlah Mahasiswa Baru Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Muhammadiyah Mataram.” Jurnal Ulul Albab 22, no. 2 (2018): 82–88.
Ambarwati, Rita, and Dewi Komala Sari. "Experiential Marketing and Islamic Branding: A New Perspective on College Decision in Islamic Higher Education." Journal of Islamic Marketing 15, no. 3 (February 19, 2024): 745–776.
Christensen, Emma, and Lars Thoger Christensen. "The Saying and the Doing: When Communication Is Strategic." In Research Handbook on Strategic Communication, edited by Jesper Falkheimer and Mats Heide. Edward Elgar Publishing, 2022.
Creswell, John W. Qualitative Inquiry and Research Design: Choosing Among Five Approaches. 2nd ed. Thousands Oaks, California: Sage Publications, Inc., 2007. https://www.researchgate.net/profile/Rulinawaty-Kasmad/publication/342229325_Second_Edition_QUALITATIVE_INQUIRY_RESEARCH_DESIGN_Choosing_Among_Five_Approaches/links/5eec7025458515814a6ac263/Second-Edition-QUALITATIVE-INQUIRY-RESEARCH-DESIGN-Choosing-Among.
Diana Novita, Aerwanto Aerwanto, Muhamad Hadi Arfian, Hanifah Hanifah, Susanto Susanto, Sri Purwati, and Hedar Rusmana. “Personal Branding Strategi Untuk Memenangkan Pasar.” Journal of Innovation Research and Knowledge 4, no. 2 (2024): 953–960.
Elimar, Tara, Anggia Ayu Lestari, Susyanti Susyanti, Mida Rama Fitri, and Elida Fatmayanti. “Strategi Promosi Penerimaan Mahasiswa Baru Di Lingkungan Perguruan Tinggi Keagamaan Islam Negeri.” Leader: Jurnal Manajemen Pendidikan Islam 2, no. 1 (2024): 176–185.
Fitriani, Fitriani, Nina Lelawati, and Sri Retnaning Rahayu. “Strategi Promosi Penerimaan Mahasiswa Baru (Penmaru) Um Metro.” Jurnal Lentera Pendidikan Pusat Penelitian Lppm Um Metro 6, no. 2 (2021): 155.
Guest, Greg, Emily E. Namey, and Marilyn L. Mitchell. Collecting Qualitative Data: A Field Manual for Applied Research. California, CA: Sage Publications, Inc., 2013. https://books.google.nl/books?hl=en&lr=&id=--3rmWYKtloC&oi=fnd&pg=PP1&ots=FZVig8pmW-&sig=rtVextYoTh4uMaPrJPh5Xdsjqho&redir_esc=y#v=onepage&q&f=false.
Harsha, Pragya P, and Smita Shah. "Creating Brand Value of Higher Education Institution." Ijmt 19, no. 2 (2011): 152–158.
Hasanah, Siti Ma’rifatul. “Strategi Membangun Global Brand Perguruan Tinggi Keagamaan Islam Negeri (Ptkin) Menuju World Class University.” J-Mpi 2, no. 2 (2017): 128–141.
Huyen, Nguyen Thi, Hoang Van Hai, and Hoang Khac Lich. "The Antecedents and Consequences of University Brand: A Systematic Review." Multidisciplinary Reviews 7, no. 7 (2024).
Huyena, Nguyen Thi, Hoang Van Haib, and Hoang Khac Licha. "The Antecedents and Consequences of University Brand: A Systematic Review." Multidisciplinary Reviews 7, no. 7 (2024): 2024141–2024141.
Joseph, M., D.F. Spake, and C.L. Albrecht. "Branding Universities: An Updated View of Factors Underlying College Choice." In He Customer Is NOT Always Right? Marketing Orientationsin a Dynamic Business World. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, edited by C.L. Campbell. Springer, Cham., 2017.
Kotler, Philip. Marketing Management. India: Pearson Education, 2009.
Laili, Nur, and Dina Hafni. “Peran Public Relation Dalam Pembentukan Branding Institution Perguruan Tinggi Keagamaan Islam Swasta: Studi Kasus STIT Makhdum Ibrahim Tuban.” Tadris 13, no. 1 (2019): 67–77.
Miles, Matthew B., Michael A. Huberman, and Johnny Saldana. Qualitative Data Analysis: A Method Sourceboook. Edited by Helen Salmon. Arizona State University. 3rd ed. Arizona: SAGE Publications, Inc., 2014. http://scioteca.caf.com/bitstream/handle/123456789/1091/RED2017-Eng-8ene.pdf?sequence=12&isAllowed=y%0Ahttp://dx.doi.org/10.1016/j.regsciurbeco.2008.06.005%0Ahttps://www.researchgate.net/publication/305320484_SISTEM_PEMBETUNGAN_TERPUSAT_STRATEGI_MELESTARI.
Moleong, Lexy J. Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya, 2017.
SPAN-PTKIN. “Informasi SPAN-PTKIN.” Last modified 2024. https://span.ptkin.ac.id/page.
Vidyawati, Firda Octa, and Elok Rosyidah. “Strategi Promosi Melalui Digital Marketing Di Era Pandemi Terhadap Keputusan Mahasiswa Dalam Memilih Perguruan Tinggi Swasta Pada Universitas 17 Agustus 1945 Banyuwangi.” JEKOBIS: Jurnal Ekonomi dan Bisnis 1, no. 1 (2022): 39–44. http://ejournal.ubibanyuwangi.ac.id/index.php/jurnal_jekobis.
Wæraas, Arild, and Marianne N. Solbakk. "Defining the Essence of a University: Lessons from Higher Education Branding." Higher Education 57, no. 4 (2009): 449–462.
Wijaya, Afrianti, and Serafica Gischa. “Strategi: Pengertian, Tujuan, Jenis, Dan Contohnya.” Kompas.Com. Last modified 2023. https://www.kompas.com/skola/read/2023/09/17/100000069/strategi--pengertian-tujuan-jenis-dan-contohnya?page=all.
“Daftar Perguruan Tinggi Di Indonesia.” Ensiklopedia Dunia. Last modified 2024. Accessed September 10, 2024. https://p2k.stekom.ac.id/ensiklopedia/Daftar_perguruan_tinggi_negeri_di_Indonesia#:~:text=Daftar perguruan tinggi negeri di Indonesia&text=Untuk perguruan tinggi Islam%2C swasta,Tinggi%2C Politeknik%2C atau Akademi.