Political Communication Instruments Fasha Maulana In Influencing Millennial Voter: Evidence from Jambi Mayoral Election in 2019
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Published:
Dec 31, 2022
Keywords:
Political Communication, Mayoral Election, Message, Communication Channel, Millennial Voter, Jambi City
Main Article Content
Abstract
Beginner voters are the millennial generation who are considered to be very influential in the contestation of the general election, including the implementation of the Pilwakoin Jambi city, which took place during the simultaneous regional elections in 2018. Pilwako candidates must think of new, modern ways of packaging political messages and then convey them through communication channels, which can influence the decision of millennial voters in determining their choice. This matters is very important in the elements of an election because the process of elections are having the following main steps, which are; (1) the process of introduction of candidates; (2) the process of giving the messages towards the peoples; (3) the process of elction. But, in the following steps that play a role is the distribution of those messages because it is the task of candidates especially in inviting the young generation to participated. The concept of using these communication is a steps in the participation of the candidates with many techniques, likely digital communication or communication through door-to-door. These matters are concerned because of the one of elector that having the elements of fullment of quotes for the candidates will be perfect if there are the beginner elector, which are referring toward the millenial elector. It has been said as the millenial beginner, it is caused of the concept and the ages element of the elector which are known as millenial elector. In the election that will conducted on the next year surely it will assure the total of elector will be improved as compared as the total of millenial elector on previous years, which are the total of millenial electors are 70-80 million peoples. These numbers are so highly and being fantastic numbers as compared as the total of electors in the ages of mature or old electors. The method used in this research is the descriptive qualitative method. By using the qualitative-descriptive methods, the researcher will able to described which are better that based on the process of covering the communication that done by the following candidates towards the millenial electors. Data collection techniques by interview and observation. The result of the analysis are following; (1) the elected candidates pack a political message outlined in the vision and mission in the form of ideas to make fundamental improvements in various fields, which are these fields is the basic from whole of various types fields that showed the communication process that conducted by those candidates before conduxted election.; (2) the elected candidate pairs mostly use internet digital media and outdoor media such as posters and banners; (3) millennial voters are faced with a complicated and confusing election process because they must vote with a critical attitude and in-depth analysis of the pair of candidates for mayor who are perceived as equally well.
Article Details
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Ardiyansyah, A., & Maielayuskha, M. (2022). Political Communication Instruments Fasha Maulana In Influencing Millennial Voter: Evidence from Jambi Mayoral Election in 2019. Jurnal Studi Sosial Dan Politik, 6(2), 232-244. https://doi.org/10.19109/jssp.v6i2.13614
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How to Cite
Ardiyansyah, A., & Maielayuskha, M. (2022). Political Communication Instruments Fasha Maulana In Influencing Millennial Voter: Evidence from Jambi Mayoral Election in 2019. Jurnal Studi Sosial Dan Politik, 6(2), 232-244. https://doi.org/10.19109/jssp.v6i2.13614
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Hudia, R., & Affandi, I. (2022). Students’ Perceptions of the Use of Instagram Social Media as One of Generation Z’s Political Education Facilities. Proceedings of the Annual Civic Education Conference (ACEC 2021), 636(Acec 2021), 314–320. https://doi.org/10.2991/assehr.k.220108.057
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Wulansari, B., & Pamungkas, H. I. (2021). Utilization of Online Media in the 2020 Simultaneous Regional Head Election Campaign in Semarang. JPPUMA Jurnal Ilmu Pemerintahan Dan Sosial Politik Universitas Medan Area, 9(2), 197–207. https://doi.org/10.31289/jppuma.v9i2.5081
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Zalpa, Y. (2019). Semi Presidensil:Paradoks sistem pemerintahan di Indonesia. Tamaddun: Jurnal Kebudayaan Dan Sastra Islam, 19(2), 50–59. https://doi.org/10.19109/tamaddun.v19i2.4436
Almond, Gabriel Abraham, and J. S. C. (2015). The politics of the developing areas. Princeton University Press.
Almond, G. (2015). The civic culture: Political attitudes and democracy in five nations. Princeton University Press.
Alwie, A. F., Pratiwi, D., Anggraini, N., Agnes, M., & Harianja, B. (2022). Voting Decision of Generation Z as Novice Voter in the 2019 Presidential Election in Pekanbaru City. International Journal of Multicultural and Multireligious Understanding, 3, 141–159.
Aminuddin, M. F. (2017). Electoral System and Party Dimension Assessment in Democratic Indonesia. Jurnal Ilmu Sosial Dan Ilmu Politik, 20(1), 1. https://doi.org/10.22146/jsp.17956
Asri, R. (2018). RE-BRANDING PERSONAL ANIES BASWEDAN DI KALANGAN PEMILIH PEMULA : ANALISIS ISI KAMPANYE “ tweet jahat ” PASLON ANIES - SANDI PADA PILKADA DKI 2017. Media Dan Dinamika Sosial Politik Indonesia, August, 93–180.
Astuti, N. (2022). The Importance of Maintaining the Vote of Millennials for Political Parliaments Pass the Parliamentary Threshold in 2024 Election. Journal of Humanities and Social Sciences Studies, 4(2), 8–15. https://doi.org/10.32996/jhsss
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Bărbieru, M. (2021). Election campaign and political communication through social media. Revista de Științe Politice. Revue Des Sciences Politiques • No, 70(April), 96–105.
Batari, A. D. W. (2017). Kekuatan Politik Media sosial Dalam Pemenangan Bupati dan Wakil Bupati pada Pemilihan Kepala Daerah Serentak Kabupaten Bulukumba Tahun 2015.
Budianto, K. (2019). Kedudukan Hak Wanita Menurut Hukum Islam dan Hukum Perdata (KUHPerdata). Jurnal Studi Sosial Dan Politik, 3(1), 42–54. https://doi.org/10.19109/jssp.v3i1.4067
Cangara, H. (2007). Pengantar Ilmu Komunikasi Edisi Revis. Raja Grafindo Persada.
Chandra, R. (2018). Islam Dan Warisan Kesenian Kesultanan Palembang Darussalam. Tamaddun: Jurnal Kebudayaan Dan Sastra Islam, 18(1), 1–15. https://doi.org/10.19109/tamaddun.v18i1.1980
Cooper, R. (2017). Millennials , Politics & Visual Communication . CreateWorld 2017: Creativity on the Move - Conference Proceedings. https://auc.edu.au/2017/11/millennials-politics-visual-communication/
Creswell, J. W., & Poth, C. N. (2016). Qualitative inquiry and research design: Choosing among five approaches. Sage.
Erawaty, D. P., & Salamah, U. (2022). A Socio-Psychological Model of Urban Millennial Postgraduate Students’ Votes: Indonesia 2014 and 2019 Presidential Elections. Jurnal Politik, 7(2), 247–276. http://jurnalpolitik.ui.ac.id/index.php/jp/article/view/362
Fitri, A. N., & Adeni, A.-. (2020). Jokowi dan Kekuatan Pencitraan Diri Serta Relasinya Dengan Umat Islam. Alhadharah: Jurnal Ilmu Dakwah, 19(2), 1. https://doi.org/10.18592/alhadharah.v19i2.3503
Hamid, S. (2012). Indonesian politics in 2012: Coalitions, accountability and the future of democracy. Bulletin of Indonesian Economic Studies, 48(3), 325–345. https://doi.org/10.1080/00074918.2012.728631
Handika, R., & Rafni, A. (2022). Mahyeldi-Audy Political Marketing Innovation During the Covid-19 Pandemic During the 2020 West Sumatra Regional Election. Politicon : Jurnal Ilmu Politik, 4(1), 91–110. https://doi.org/10.15575/politicon.v4i1.16719
Harahap, R., & Anisyah, S. (2021). Re-Interpretasi Utopisme “Palembang Emas Darussalam” melalui Penyediaan Ruang Terbuka Hijau di Kota Palembang. Jdp (Jurnal Dinamika Pemerintahan), 4(1), 16–27. https://doi.org/10.36341/jdp.v4i1.1700
Hayati, N. & I. A. R. R. M. A. (2022). Community Participation on Pilkada of Mandailing Natal Regency in Panyabungan District, 2020 (Study of Political Communication). Konfrontasi: Jurnal Kultural, Ekonomi Dan Perubahan Sosial, 9(1), 99–110. https://doi.org/10.33258/konfrontasi2.v9i1.197
Hudia, R., & Affandi, I. (2022). Students’ Perceptions of the Use of Instagram Social Media as One of Generation Z’s Political Education Facilities. Proceedings of the Annual Civic Education Conference (ACEC 2021), 636(Acec 2021), 314–320. https://doi.org/10.2991/assehr.k.220108.057
Komariah, K., Sumartias, S., & Prastowo, A. A. (2020). Democracy among the millennials (a phenomenology study on democracy dialectics in the millennium age among university students in West Java). European Journal of Molecular and Clinical Medicine, 7(8), 1212–1222. https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097910631&partnerID=40&md5=2600f8121aacc54abe1be5fe49481bf9
Maharani, P. S., & Nurafifah, N. L. (2020). Political Communication: Social Media Strengths and Threats in the 2019 General Election. Politik Indonesia: Indonesian Political Science Review, 5(2), 292–306. https://doi.org/10.15294/ipsr.v5i2.21522
Matthews, N. (2018). Millennial Voting Patterns in a Politically Polarized America. Political Science and International Studies.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2018). Qualitative data analysis: A methods sourcebook. SAGE Publications.
Misliyah. (2013). KOMUNIKASI POLITIK MELALUI MEDIA MASSA PASANGAN MOCHTAR MUHAMMAD – RAHMAT EFFENDI (MuRah) DALAM PILKADA WALIKOTA BEKASI PERIODE 2008-2013.
Napitupulu, D., Syafrullah, M., Rahim, R., Amar, A., & Sucahyo, Y. G. (2018). Content validity of critical success factors for e-Government implementation in Indonesia. IOP Conference Series: Materials Science and Engineering, 352(1). https://doi.org/10.1088/1757-899X/352/1/012058
Nimmo, D., & Rakhmat, J. (2004). Komunikasi Politik: Komunikator, Pesan, dan Media. Remaja Rosdakarya.
Panjaitan, A., … G. P.-J. e, & 2021, undefined. (2021). Taktik Self-Presentation Joko Widodo dalam Menangani COVID-19 di Instagram. Publication.Petra.Ac.Id, 1959. http://publication.petra.ac.id/index.php/ilmu-komunikasi/article/view/11544
Ropik, A., Beriansyah, A., & Wijaya, W. (2018). Rekrutmen Calon Kepala Daerah dalam Era Pilkada Langsung dan Serentak di Kabupaten Musi Banyuasin. Intizar, 24(2), 71–80. https://doi.org/10.19109/intizar.v24i2.2693
Ropik, A., & Qibtiyah, M. (2021). Millennial Political Concerns and Political Preferences towards Presidential Election in 2019: Evidence from Palembang. Jurnal Studi Sosial Dan Politik, 5(2), 189–202.
Sani, M. F., & Sari, S. S. (2020). Persepsi Pemilih Pemula Terhadap Personal Branding (Profil) Pemimpin Muda Indonesia di Media Sosial 2021 (Studi Kasus Gubernur DKI Jakarta). Prosiding UMY Grace, 2021. http://download.garuda.kemdikbud.go.id/article.php?article=2495376&val=23800&title=Persepsi Pemilih Pemula Terhadap Personal Branding Profil Pemimpin Muda Indonesia di Media Sosial 2021 Studi Kasus Gubernur DKI Jakarta
Sepriansyah, M., Yazwardi, Y., & Zalpa, Y. (2021). Strategi dan Marketing Politik Caleg Anwar Al Sadat Dalam Pileg 2019 Dapil Palembang II Sumsel. Ampera: A Research Journal on Politics and Islamic Civilization, 2(2), 157–167. https://doi.org/10.19109/ampera.v2i2.7864
setwan.jogjakota.go.id. (2022). Pemilih Pemula Dalam Pemilu. Setwan.Jogjakota.Go.Id. https://setwan.jogjakota.go.id/detail/index/21959
Sugiyono. (2016). Metode Penelitian Kuantitatif, Kualitatif, dan R&D (23rd ed.). Alfabeta.
Syawaludin, M. (2021). Transformation of Islamic Values in Political Interests and Moderate Awareness in Indonesia After the Fall of New Order 1998. Turkish Journal of Computer and Mathematics Education (TURCOMAT), 12(9), 3017–3026.
Syawaludin, M., & Sirajudin Fikri, M. (2019). Tradisi Politik Melayu : Analisis Pengangkatan dan Pergantian Kekuasaan di Kesultanan Palembang. Tradisi Politik Melayu: Analisis …, 53(9), 1689–1699. http://repository.radenfatah.ac.id/id/eprint/6853%0Ahttp://repository.radenfatah.ac.id/6853/1/3. Tradisi Politik Islam Melayu %28 BUKU 3%29.pdf
Unmuha, Taufiq, et al. (2022). Analysis of Modern Political Communication Dynamics. International Journal of Media and Communication Research, 3(1), 22–32.
Wulansari, B., & Pamungkas, H. I. (2021). Utilization of Online Media in the 2020 Simultaneous Regional Head Election Campaign in Semarang. JPPUMA Jurnal Ilmu Pemerintahan Dan Sosial Politik Universitas Medan Area, 9(2), 197–207. https://doi.org/10.31289/jppuma.v9i2.5081
Yenrizal, Y. (2021). Environmental communication for the rice field conservation in Semende Darat, South Sumatra. Jurnal Kajian Komunikasi, 9(2), 149–160. https://doi.org/https://doi.org/10.24198/jkk.v9i2.33453
Yenrizal, Yenrizal. (2018). Makna Lingkungan Hidup di Masa Sriwijaya: Analisis Isi pada Prasasti Talang Tuwo. Jurnal ASPIKOM, 3(5), 833. https://doi.org/10.24329/aspikom.v3i5.302
Zalpa, Y. (2019). Semi Presidensil:Paradoks sistem pemerintahan di Indonesia. Tamaddun: Jurnal Kebudayaan Dan Sastra Islam, 19(2), 50–59. https://doi.org/10.19109/tamaddun.v19i2.4436