ANALISIS CITRA POLITIK GEMOY CAPRES PRABOWO SUBIANTO MENJELANG PILPRES 2024
Main Article Content
Abstract
This Research on Presidential Candidate Prabowo Subianto's gemoy political image ahead of the 2024 presidential election was motivated by the phenomenon of Prabowo's joget gemoy and the massive amount of gemoy comments on every post related to Prabowo on social media, especially TikTok. Therefore, this research aims to find out how the gemoy image of Presidential Candidate Prabowo Subianto emerged and its use in campaign activities. Researchers will dissect the problem using the political image theory proposed by Dan Nimmo. The data in this research is in the form of photos and videos as well as comments from netizens on social media and online news portals. Data was collected using data collection techniques from new media via the internet (Analyzing Virtual Data) by Winfriend Marotzki, Jens Holze and Dan Schnettler applying downloading and taking screenshots. Then it is analyzed using analytical techniques by means of data reduction, data presentation and drawing conclusions by Miles and Hubberman. The results show that the gemoy image comes from the byname from netizens which was then strengthened by Prabowo using the political imaging strategy proposed by Nimmo theory, that is Pure publicity, Free-ride publicity, Tie-in publicity, and Paid publicity. Furthermore, the gemoy image continues to be used in the campaign attributes of Prabowo and the Advanced Indonesia Coalition legislative candidates.
Downloads
Article Details

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
How to Cite
References
Agus. (2024). TKD Prabowo-Gibran Tana Toraja Prakarsai Dance Gemoy dan Pameran UMKM. Beritakotamakassar.Fajar.Co.Id. https://beritakotamakassar.fajar.co.id/2024/02/01/tkd-prabowo-gibran-tana-toraja-prakarsai-dance-gemoy-dan-pameran-umkm/&ved=2ahUKEwjN-cbql5yIAxVYUGwGHQ36K7UQFnoECBYQAQ&usg=AOvVaw1B9mGJq-_jXAHHSxndG1R-
Arifin, Z. (2023). Unik ! KDM Gelar Lomba Joget “Bapak Gemoy” di Lembur Pakuan, Hadiahnya Fantastis. Viva.Com. https://jabar.viva.co.id/showbiz/17123-unik-kdm-gelar-lomba-joget-bapak-gemoy-di-lembur-pakuan-hadiahnya-fantastis&ved=2ahUKEwifteKomZyIAxV1R2wGHZ3sE_UQFnoECB4QAQ&usg=AOvVaw3-p5vja5OsCe_bJLw7pfLB
Azhar, A. A. (2017a). Komunikasi Politik Untuk Pencitraan Konsep, Strategi dan Pencitraan Politik. Perdana Publishing.
Aprilliani, D. S. (2019). Citra politik perempuan sunda (studi kasus citra politik Ineu Purwadewi ketua DPRD Jawa Barat periode 2014-2019). UNIKOM. Universitas Komputer Indonesia
Bayu, E. (2023). Relawan Gemoy Bikin Kompetisi Joget Gemoy berhadiah total hadiah Rp808 Juta. Tvonenews.Com. https://www.tvonenews.com/berita/nasional/174656-relawan-gemoy-bikin-kompetisi-joget-gemoy-berhadiah-total-hadiah-rp808-juta&ved=2ahUKEwje1eWTn5yIAxWBR2wGHXHMLY4QFnoECBoQAQ&usg=AOvVaw2EEw_suNyUMmPbOXf9F6N4
Bungin, B. (2018). Komunikasi Politik Pencitraan The Social Construction of Public Administration (SCoPA). Prenada Media.
Febrianna, A. R. (2023). TKD Prabowo-Gibran Pamerkan Maskot dan Gelar Senam Gemoy Bersama Warga Jakarta. Beritasatu.Com. https://www.beritasatu.com/bersatu-kawal-pemilu/2790592/tkd-prabowo-gibran-pamerkan-maskot-dan-gelar-senam-gemoy-bersama-warga-jakarta&ved=2ahUKEwjKkLupn5yIAxWuXmwGHTpnB-EQFnoECBYQAQ&usg=AOvVaw1FGBuKvpdeVz-TyD1lMatj
Febriyanto, Budi., Eka Y.W., & Shopia. N.U,. (2022). Peran Media Sosial dalam Pembentukan Karakter Siswa di Era Digital. Lensa Pendas. 7(1). 1-14.
Firmanzah. (2012). Marketing Politik - Antara Pemahaman dan Realitas (Revisi). Yayasan Obor.
Flick, U. (2014). The SAGE Handbook of Qualitative Data Analysis (K. Metzler (ed.)). SAGE Publications.
Nurhadi. (2022). Apa Syarat Suatu Kejadian Dikategorikan Kejadian Luar Biasa (KLB)?. Tempo.co https://www.google.com/amp/s/nasional.tempo.co/amp/1649817/apa-syarat-suatu-kejadian-dikategorikan-kejadian-luar-biasa-klb
Sihabudin, M. R., Laila, H. N. A., Kharis, K., & Fatimah, R. S. (2023). Strategi Positioning “Gemoy” Prabowo Subianto Melalui Media Digital. HUMANUS, 1(1), 146–154.