The Relationship between Impulse Buying and Post Purchase Regret in Female Students Who Shop on E-Commerce
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Keywords:
e-commerce, Impulse buying, mahasiswi, post purchase regret
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Abstract
Research suggests that post purchase regrets are associated with impulse buying. Therefore, this study aims to find out the relationship between impulse buying with post-purchase regrets in students. Sampling in this study is carried out with probability sampling with simple random sampling technique. The participant in this study was an active S1 student at the Islamic State University of Raden Fatah Palembang (n = 340). The data collected was correlated with Pearson Correlation Product Moment analysis techniques using Statistical Packages for Social Science (SPSS) version 23. The results showed that there is a significant positive relationship between impulse buying with post-purchase regret (rxy = 0.472 p = 0,000). This indicates that the higher impulse buying will follow the higher post purchase regret and vice versa. The findings gave the researchers the opportunity to subsequently provide interventions related to impulse buying in order to reduce the post purchase regret.
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The Relationship between Impulse Buying and Post Purchase Regret in Female Students Who Shop on E-Commerce. (2023). Indonesian Journal of Behavioral Studies, 3(2), 126-135. https://doi.org/10.19109/ijobs.v3i2.21296
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How to Cite
The Relationship between Impulse Buying and Post Purchase Regret in Female Students Who Shop on E-Commerce. (2023). Indonesian Journal of Behavioral Studies, 3(2), 126-135. https://doi.org/10.19109/ijobs.v3i2.21296
References
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Hurlock, E. B. (1997). Psikologi perkembangan: Suatu pendekatan rentang kehidupan. Erlangga.
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Miranda, Y. C. (2016). Kajian terhadap faktor yang mempengaruhi impulse buying dalam online shopping. Kompetensi, 10(1), 63-76. https://doi.org/10.21107/kompetensi.v10i1.3424
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Purnama, R. A. (2015). Studi deskriptif mengenai bentuk impulse buying pada mahasiswa Fakultas Psikologi Universitas Padjadjaran usia 18-20 tahun. Universitas Padjadjaran. https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=STUDI+DESKRIPTIF+MENGENAI+BENTUK+IMPULSE+BUYING+PADA+MAHASISWA+FAKULTAS+PSIKOLOGI+UNIVERSITAS+PADJADJARAN+USIA+18-20+TAHUN&btnG=#d=gs_qabs&t=1686788336156&u=%23p%3DGPtltOVNeoMJ
Putri, A. S., & Zakaria, R. (2020). Analisis pemetaan ecommerce terbesar di Indonesia berdasarkan model kekuatan ekonomi digital. In Seminar dan Konferensi Nasioanal IDEC, 1, 1-14. https://idec.ft.uns.ac.id/wp-content/uploads/IDEC2020/PROSIDING/ID062.pdf
Rook, D. W. & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22, 305-313. https://doi.org/10.1086/209452
Saleh, M. A. (2012). An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret. International Journal of Marketing Studies, 4(4), 106-120. http://dx.doi.org/10.5539/ijms.v4n4p106
Salsabila Putri, A., & Zakaria, R. (2020). Analisis Pemetaan E-Commerce Terbesar Di Indonesia Berdasarkan Model Kekuatan Ekonomi Digital. Seminar Dan Konferensi Nasional IDEC , 1(November), 1–14.
Simonson, I., Carmon, Z., Dhar, R., Drolet, A., & Nowlis, S. M. (2001). Consumer research: In search of identity. Annual Review of Psychology, 52(May 2014), 249–275. https://doi.org/10.1146/annurev.psych.52.1.249
Siregar, S. (2013). Metode penelitian kuantitatif: dilengkapi dengan perbandingan perhitungan manual & SPSS. Kencana.
Thakur, C., Diwekar, A., Reddy, B. J., & Gajjala, N. (2020). A study of the online impulse buying behavior during COVID-19 pandemic. International Journal of Research in Engineering, Science and Management, 3(9), 86-90. https://doi.org/10.47607/ijresm.2020.294
Utami, A. F., & Sumaryono. (2008). Pembelian impulsive ditinjau dari kontrol diri dan jenis kelamin pada remaja. Jurnal Psikologi Proyeksi, 1 (3), 46-57. https://repository.ugm.ac.id/digitasi/download.php?file=2609_MU.11070006.pdf
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: felling and no thinking. European Journal of Personality, 15, 71-83.https://doi.org/10.1002/per.423
Verplanken, B., & Sato, A. (2011). The Psychology of Impulse Buying: An Integrative Self- Regulation Approach. Journal of Consumer Policy, 34(2), 197- 210. http://dx.doi.org/10.1007/s10603-011-9158-5
Yuliawati, Y. & Suana, F. (2017). Belanja hedonis di kalangan mahasiswa. Jurnal Ekubis, 1(2), 41-51).http://ojs.uninus.ac.id/index.php/EKUBIS/article/view/777
Zelenberg, M., & Pieters, R. (2007). A theory of regret regulation 1.0. Journal of Consumer Psychology, 17(1), 3-18.https://doi.org/10.1207/s15327663jcp1701_3
APJII. (2020). Laporan Survei Internet APJII 2019-2020. Asosiasi Penyelenggara Jasa Internet Indonesia, 2020, 1-146. https://apjii.or.id/survei
Depdiknas. (2012). Kamus besar bahasa indonesia. Gramedia Pustaka Utama.
Eeva, F. (2013). Impulse buying behavior of young males in airport environment.
Hendarsyah, D. (2019). E-Commerce Di Era Industri 4.0 Dan Society 5.0. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 8(2), 171–184. https://doi.org/10.46367/iqtishaduna.v8i2.170
Herabadi, A. (2003). Perbedaan individual dalam kecenderungan belanja impulsif. Sarat emosi dan pendek pikir. Jurnal Psikologi, 12(20). https://scholar.google.com/scholar?cluster=15725699575631769713&hl=en&as_sdt=2005&sciodt=0,5#d=gs_qabs&t=1667432143340&u=%23p%3DcfAKGnLoPNoJ
Hurlock, E. B. (1997). Psikologi perkembangan: Suatu pendekatan rentang kehidupan. Erlangga.
Lee, S. H., & Cotte, J. (2009). Post purchase consumer regret: conceptualization and development of the PPCR scale. Advances in Consumer Research, 36, 456-462.https://www.acrwebsite.org/volumes/14722
Ling, L. P., & Yazdanifard, D. R. (2015). What Internal and External Factors Influence Impulsive Buying Behavior in online Shopping? Journal of Management and Business Research: E Marketing, 15(5), 25-32. https://scholar.google.com/scholar?cluster=12868882047251494042&hl=id&as_sdt=2005&sciodt=0,5#d=gs_qabs&t=1684122489101&u=%23p%3DmrTTKgp0l7IJ
M’Barek, M. B., & Gharbi, A. (2011). The moderators of post purchase regret. Journal of Marketing Research & Case Studies, 1, 1-16.https://ibimapublishing.com/uploads/articles/JMRCS/2011/511121/511121.pdf
Miranda, Y. C. (2016). Kajian terhadap faktor yang mempengaruhi impulse buying dalam online shopping. Kompetensi, 10(1), 63-76. https://doi.org/10.21107/kompetensi.v10i1.3424
Nurohman, F.,& Aziz, A. (2021). Impulse buying dan post purchase regret pada mahasiswa. Intuisi: Jurnal Psikologi Ilmiah, 12(2), 155-165. https://doi.org/10.15294/intuisi.v12i2.28612
Purnama, R. A. (2015). Studi deskriptif mengenai bentuk impulse buying pada mahasiswa Fakultas Psikologi Universitas Padjadjaran usia 18-20 tahun. Universitas Padjadjaran. https://scholar.google.com/scholar?hl=id&as_sdt=0%2C5&q=STUDI+DESKRIPTIF+MENGENAI+BENTUK+IMPULSE+BUYING+PADA+MAHASISWA+FAKULTAS+PSIKOLOGI+UNIVERSITAS+PADJADJARAN+USIA+18-20+TAHUN&btnG=#d=gs_qabs&t=1686788336156&u=%23p%3DGPtltOVNeoMJ
Putri, A. S., & Zakaria, R. (2020). Analisis pemetaan ecommerce terbesar di Indonesia berdasarkan model kekuatan ekonomi digital. In Seminar dan Konferensi Nasioanal IDEC, 1, 1-14. https://idec.ft.uns.ac.id/wp-content/uploads/IDEC2020/PROSIDING/ID062.pdf
Rook, D. W. & Fisher, R. J. (1995). Normative influences on impulsive buying behavior. Journal of Consumer Research, 22, 305-313. https://doi.org/10.1086/209452
Saleh, M. A. (2012). An Investigation of the Relationship between Unplanned Buying and Post-purchase Regret. International Journal of Marketing Studies, 4(4), 106-120. http://dx.doi.org/10.5539/ijms.v4n4p106
Salsabila Putri, A., & Zakaria, R. (2020). Analisis Pemetaan E-Commerce Terbesar Di Indonesia Berdasarkan Model Kekuatan Ekonomi Digital. Seminar Dan Konferensi Nasional IDEC , 1(November), 1–14.
Simonson, I., Carmon, Z., Dhar, R., Drolet, A., & Nowlis, S. M. (2001). Consumer research: In search of identity. Annual Review of Psychology, 52(May 2014), 249–275. https://doi.org/10.1146/annurev.psych.52.1.249
Siregar, S. (2013). Metode penelitian kuantitatif: dilengkapi dengan perbandingan perhitungan manual & SPSS. Kencana.
Thakur, C., Diwekar, A., Reddy, B. J., & Gajjala, N. (2020). A study of the online impulse buying behavior during COVID-19 pandemic. International Journal of Research in Engineering, Science and Management, 3(9), 86-90. https://doi.org/10.47607/ijresm.2020.294
Utami, A. F., & Sumaryono. (2008). Pembelian impulsive ditinjau dari kontrol diri dan jenis kelamin pada remaja. Jurnal Psikologi Proyeksi, 1 (3), 46-57. https://repository.ugm.ac.id/digitasi/download.php?file=2609_MU.11070006.pdf
Verplanken, B., & Herabadi, A. (2001). Individual differences in impulse buying tendency: felling and no thinking. European Journal of Personality, 15, 71-83.https://doi.org/10.1002/per.423
Verplanken, B., & Sato, A. (2011). The Psychology of Impulse Buying: An Integrative Self- Regulation Approach. Journal of Consumer Policy, 34(2), 197- 210. http://dx.doi.org/10.1007/s10603-011-9158-5
Yuliawati, Y. & Suana, F. (2017). Belanja hedonis di kalangan mahasiswa. Jurnal Ekubis, 1(2), 41-51).http://ojs.uninus.ac.id/index.php/EKUBIS/article/view/777
Zelenberg, M., & Pieters, R. (2007). A theory of regret regulation 1.0. Journal of Consumer Psychology, 17(1), 3-18.https://doi.org/10.1207/s15327663jcp1701_3