PERAN RAFA TV DALAM MENYAMPAIKAN PESAN DAKWA STUDI KASUS PROGRAM KURMA

الملخص

ABSTRACT
The development of the digital industry in 21st century has made significant changes in various lines of human life. Various kinds of human needs have begun to be accommodated by digital media products. Including da'wah based on digital media is also present in Indonesian society. One of the combinations that is interesting to discuss is how the combination of digital media as a product of mass communication and processing of da'wah content on television in the academic community. In the context of the development of digital da'wah media, this research takes the theme of phenomena on RAFA TV community television. Analytical descriptive will show the contribution of RAFA TV as part of community television in conveying da'wah messages through the KURMA (Kuliah Ramadhan) program. This study uses qualitative research, data collection through interviews, observation and collection of documents related to research. The Miles and Huberman model is used as a data analysis technique, from data collection, data reduction, data presentation, verification and inference. presents the results of the research that, the KURMA program is one of the special programs in the month of Ramadan that presents Islamic da'wah content in the form of talk shows. The KURMA program has been running since 2019 and will continue to provide alternative Islamic information in the community. The contribution of da'wah from RAFA TV through the KURMA program needs to be seen from two aspects. First, aspects of the material and methods of da'wah in the KURMA program. Second, from the aspect of digital-based mass communication media models. As for the first aspect, the KURMA Program displays three Islamic Da'wah materials related to faith, law and morals. The KURMA production team packaged the three da'wah materials using the Al-Mujadalah Bi-Lati Hiya Ahsan method, which is a da'wah method by  rational discussion. Furthermore, in the second aspect, the KURMA program has quite a lot of mass potential and needs to be developed more optimally.
Keywords: Community, Islamic Da'wah, Mass Communication.