UTAUT2 dan DOI: Analisis Pengguna Aktual Layanan Food Delivery (GoFood) di Kota Surabaya
Article Sidebar
Published:
Jun 30, 2022
Keywords:
The Extended Unified Theory of Accaptance and Use of Technology, Diffusion of Innovation, GoFood service
Main Article Content
Abstract
The innovation that is applied is not the main idea of the successful application of technology, but how the community responds to the technological innovation. This study aims to determine how much the model variable The Extended Unified Theory of Accaptance and Use of Technology (UTAUT2) combined with the Diffusion of Innovation (DOI) model has a positive and significant effect on Behavioral to Adopt (BIA), and to find out the structural influence of BIA on the Actual Usage (AU) of GoFood service users in Surabaya. The variables from the UTAUT2 and DOI models become factors that support the behavioral intention of users to adopt and use a system in real terms, in this case the GoFood service with users in Surabaya. The results of this study indicate that the hedonic motivation, habit, and compatibility variables are positive and significant on behavioral intention to adopt. The variables of effort expectancy, price value, and relative advantage were declared positive and not significant on behavioral intention to adopt. The performance expectancy variable is stated to be negative and not significant to the behavioral intention to adopt. In addition, the compatibility variable was stated to be significant and acceptable on performance expectancy and effort expectancy.
Article Details
How to Cite
Ramadhani, A. F., & Azizah, N. (2022). UTAUT2 dan DOI: Analisis Pengguna Aktual Layanan Food Delivery (GoFood) di Kota Surabaya. JUSIFO (Jurnal Sistem Informasi), 8(1), 1-12. https://doi.org/10.19109/jusifo.v8i1.11664
Section
Articles
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
How to Cite
Ramadhani, A. F., & Azizah, N. (2022). UTAUT2 dan DOI: Analisis Pengguna Aktual Layanan Food Delivery (GoFood) di Kota Surabaya. JUSIFO (Jurnal Sistem Informasi), 8(1), 1-12. https://doi.org/10.19109/jusifo.v8i1.11664
References
Adriansyah, D., & Saputri, M. E. (2020). Pengaruh Promosi Penjualan Terhadap Kepuasan Pelanggan Melalui Keputusan Pembelian Sebagai Variabel Intervening Pada Pengguna Go-Food di Kota Bandung. Journal of Entrepeneurship, Management, and Industry (JEMI), 3(3), 123–128. http://journal.bakrie.ac.id/index.php/JEMI/article/view/2109
Alfiana, A. D., & Rikumahu, B. (2020). Analisis Faktor Pengaruh Perilaku Pengguna Dalam Mengadopsi dan Niat Merekomendasikan Teknologi Mobile Payment Go-Pay di Kota Bandung. E-Proceeding of Management, 7(2), 2022–2029. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/12049
Andrianto, A. (2020). Faktor yang Memengaruhi Behavior Intention untuk Penggunaan Aplikasi Dompet Digital Menggunakan Model UTAUT2. Jurnal Ilmiah Ekonomi Bisnis, 25(2), 111–122. https://doi.org/10.35760/eb.2020.v25i2.2412
Aristio, A. P., Mudjahidin, M., & Ibtisamah, N. (2019). Analisis Intensi Perilaku untuk Mengadopsi dan Merekomendasikan Aplikasi Mobile Payment dengan Metode Structural Equation Modelling. Jurnal SISFO, 9(1), 51–64. https://doi.org/10.24089/j.sisfo.2019.09.005
Aswani, R., Ilavarasan, P. V., Kar, A. K., & Vijayan, S. (2018). Adoption of public WiFi using UTAUT2: An exploration in an emerging economy. Procedia Computer Science, 132, 297–306. https://doi.org/10.1016/j.procs.2018.05.180
Dhiman, N., Arora, N., Dogra, N., & Gupta, A. (2019). Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective. Journal of Indian Business Research, 12(3), 363–388. https://doi.org/10.1108/JIBR-05-2018-0158
Duarte, P., & Pinho, J. C. (2019). A mixed methods UTAUT2-based approach to assess mobile health adoption. Journal of Business Research, 102, 140–150. https://doi.org/10.1016/j.jbusres.2019.05.022
Hasan, G. (2020). Faktor-faktor yang Mempengaruhi Masyarakat untuk Menggunakan Mobile Payment pada Online Shop di Batam. Journal of Sustainable Business Hub, 1(1), 1–11. http://journal.pdmi-pusat.org/index.php/jsbh/article/view/5
Indriyati, R. N., & Aisyah, M. N. (2019). Determinan Minat Individu Menggunakan Layanan Financial Technology Dengan Kerangka Innovation Diffusion Theory. Nominal: Barometer Riset Akuntansi Dan Manajemen, 8(2), 209–223. https://doi.org/10.21831/nominal.v8i2.26660
Ismarmiaty, I., & Etmy, D. (2018). Model Pendekatan UTAUT2 Modifikasi pada Analisis Penerimaan dan Penggunaan Teknologi E-Government di Nusa Tenggara Barat. MATRIK : Jurnal Manajemen, Teknik Informatika Dan Rekayasa Komputer, 18(1), 106–114. https://doi.org/10.30812/matrik.v18i1.347
Ispriandina, A., & Sutisna, M. (2019). Faktor-Faktor Penerimaan Teknologi yang Memengaruhi Intensi Kontinuitas Penggunaan Mobile Wallet di Kota Bandung. Prosiding Industrial Research Workshop and National Seminar, 10(1), 1046–1055. https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/1462
Liliani, P. (2020). Analisis Faktor yang Mempengaruhi Niat Pengguna pada GOPAY dengan Pendekatan Technology Acceptance Model. Jurnal Bina Manajemen, 9(1), 44–60. https://doi.org/10.52859/jbm.v9i1.114
Makanyeza, C., & Mutambayashata, S. (2018). Consumers’ acceptance and use of plastic money in Harare, Zimbabwe. International Journal of Bank Marketing, 36(2), 379–392. https://doi.org/10.1108/IJBM-03-2017-0044
Nanggong, A. (2018). Perilaku Pasca-Adopsi Teknologi Personal Terhadap Intensi Sustainable Behavior. Jurnal Manajemen Teknologi, 17(1), 10–26. https://doi.org/10.12695/jmt.2018.17.1.2
Owusu Kwateng, K., Osei Atiemo, K. A., & Appiah, C. (2019). Acceptance and use of mobile banking: an application of UTAUT2. Journal of Enterprise Information Management, 32(1), 118–151. https://doi.org/10.1108/JEIM-03-2018-0055
Perdana, A. L., & Suharni, S. (2021). Analisis Adopsi Inovasi Teknologi Informasi Menggunakan Innovation and Diffusion Theory (IDT) Pada PPDB Online SMKN 3 Gowa. Jurnal Pendidikan Dan Teknologi Indonesia, 1(7), 269–274. https://doi.org/10.52436/1.JPTI.57
Priyono, A. (2017). Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay. Jurnal Siasat Bisnis, 21(1), 88–106. https://doi.org/10.20885/JSB.VOL21.ISS1.ART6
Putri, N. K. R. D., & Suardikha, I. M. S. (2020). Penerapan Model UTAUT 2 Untuk Menjelaskan Niat Dan Perilaku Penggunaan E-Money di Kota Denpasar. E-Jurnal Akuntansi, 30(2), 540–555. https://doi.org/10.24843/EJA.2020.V30.I02.P20
Ramírez-Correa, P., Rondán-Cataluña, F. J., Arenas-Gaitán, J., & Martín-Velicia, F. (2019). Analysing the acceptation of online games in mobile devices: An application of UTAUT2. Journal of Retailing and Consumer Services, 50, 85–93. https://doi.org/10.1016/j.jretconser.2019.04.018
Saintz, J. (2019). Analisa Pengaruh Intial Trust Terhadap Actual Usage Melalui Behavioral Intention Dalam Aplikasi Digital Payment OVO. Jurnal Strategi Pemasaran, 6(1), 1–9. https://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/7902
Sani, A., Wiliani, N., Budiyantara, A., & Nawaningtyas, N. (2020). Pengembangan Model Adopsi Teknologi Informasi Terhadap Model Penerimaan Teknologi di Antara UMKM. JITK (Jurnal Ilmu Pengetahuan Dan Teknologi Komputer), 5(2), 151–158. https://doi.org/10.33480/JITK.V5I2.1055
Setiawan, A. B. (2017). Kebijakan Teknologi Informasi dan Komunikasi Untuk Mendorong Pembentukan Model Bisnis Masa Depan. Journal Pekommas, 2(2), 193–204. https://doi.org/10.30818/jpkm.2017.2020210
Setyawan, M. Y. H., & Saputra, M. H. K. (2022). Kombinasi IDT-TAM untuk Analisis Faktor-Faktor yang Mempengaruhi Penggunaan Aplikasi Perusahaan. Mnemonic : Jurnal Teknik Informatika, 5(1), 39–44. https://doi.org/10.36040/MNEMONIC.V5I1.4445
Yuswohady, Y. (2020). Consumer Behavior after COVID-19. https://www.yuswohady.com/2020/04/18/consumer-behavior-in-the-new-normal-the-30-predictions/
Alfiana, A. D., & Rikumahu, B. (2020). Analisis Faktor Pengaruh Perilaku Pengguna Dalam Mengadopsi dan Niat Merekomendasikan Teknologi Mobile Payment Go-Pay di Kota Bandung. E-Proceeding of Management, 7(2), 2022–2029. https://openlibrarypublications.telkomuniversity.ac.id/index.php/management/article/view/12049
Andrianto, A. (2020). Faktor yang Memengaruhi Behavior Intention untuk Penggunaan Aplikasi Dompet Digital Menggunakan Model UTAUT2. Jurnal Ilmiah Ekonomi Bisnis, 25(2), 111–122. https://doi.org/10.35760/eb.2020.v25i2.2412
Aristio, A. P., Mudjahidin, M., & Ibtisamah, N. (2019). Analisis Intensi Perilaku untuk Mengadopsi dan Merekomendasikan Aplikasi Mobile Payment dengan Metode Structural Equation Modelling. Jurnal SISFO, 9(1), 51–64. https://doi.org/10.24089/j.sisfo.2019.09.005
Aswani, R., Ilavarasan, P. V., Kar, A. K., & Vijayan, S. (2018). Adoption of public WiFi using UTAUT2: An exploration in an emerging economy. Procedia Computer Science, 132, 297–306. https://doi.org/10.1016/j.procs.2018.05.180
Dhiman, N., Arora, N., Dogra, N., & Gupta, A. (2019). Consumer adoption of smartphone fitness apps: an extended UTAUT2 perspective. Journal of Indian Business Research, 12(3), 363–388. https://doi.org/10.1108/JIBR-05-2018-0158
Duarte, P., & Pinho, J. C. (2019). A mixed methods UTAUT2-based approach to assess mobile health adoption. Journal of Business Research, 102, 140–150. https://doi.org/10.1016/j.jbusres.2019.05.022
Hasan, G. (2020). Faktor-faktor yang Mempengaruhi Masyarakat untuk Menggunakan Mobile Payment pada Online Shop di Batam. Journal of Sustainable Business Hub, 1(1), 1–11. http://journal.pdmi-pusat.org/index.php/jsbh/article/view/5
Indriyati, R. N., & Aisyah, M. N. (2019). Determinan Minat Individu Menggunakan Layanan Financial Technology Dengan Kerangka Innovation Diffusion Theory. Nominal: Barometer Riset Akuntansi Dan Manajemen, 8(2), 209–223. https://doi.org/10.21831/nominal.v8i2.26660
Ismarmiaty, I., & Etmy, D. (2018). Model Pendekatan UTAUT2 Modifikasi pada Analisis Penerimaan dan Penggunaan Teknologi E-Government di Nusa Tenggara Barat. MATRIK : Jurnal Manajemen, Teknik Informatika Dan Rekayasa Komputer, 18(1), 106–114. https://doi.org/10.30812/matrik.v18i1.347
Ispriandina, A., & Sutisna, M. (2019). Faktor-Faktor Penerimaan Teknologi yang Memengaruhi Intensi Kontinuitas Penggunaan Mobile Wallet di Kota Bandung. Prosiding Industrial Research Workshop and National Seminar, 10(1), 1046–1055. https://jurnal.polban.ac.id/ojs-3.1.2/proceeding/article/view/1462
Liliani, P. (2020). Analisis Faktor yang Mempengaruhi Niat Pengguna pada GOPAY dengan Pendekatan Technology Acceptance Model. Jurnal Bina Manajemen, 9(1), 44–60. https://doi.org/10.52859/jbm.v9i1.114
Makanyeza, C., & Mutambayashata, S. (2018). Consumers’ acceptance and use of plastic money in Harare, Zimbabwe. International Journal of Bank Marketing, 36(2), 379–392. https://doi.org/10.1108/IJBM-03-2017-0044
Nanggong, A. (2018). Perilaku Pasca-Adopsi Teknologi Personal Terhadap Intensi Sustainable Behavior. Jurnal Manajemen Teknologi, 17(1), 10–26. https://doi.org/10.12695/jmt.2018.17.1.2
Owusu Kwateng, K., Osei Atiemo, K. A., & Appiah, C. (2019). Acceptance and use of mobile banking: an application of UTAUT2. Journal of Enterprise Information Management, 32(1), 118–151. https://doi.org/10.1108/JEIM-03-2018-0055
Perdana, A. L., & Suharni, S. (2021). Analisis Adopsi Inovasi Teknologi Informasi Menggunakan Innovation and Diffusion Theory (IDT) Pada PPDB Online SMKN 3 Gowa. Jurnal Pendidikan Dan Teknologi Indonesia, 1(7), 269–274. https://doi.org/10.52436/1.JPTI.57
Priyono, A. (2017). Analisis pengaruh trust dan risk dalam penerimaan teknologi dompet elektronik Go-Pay. Jurnal Siasat Bisnis, 21(1), 88–106. https://doi.org/10.20885/JSB.VOL21.ISS1.ART6
Putri, N. K. R. D., & Suardikha, I. M. S. (2020). Penerapan Model UTAUT 2 Untuk Menjelaskan Niat Dan Perilaku Penggunaan E-Money di Kota Denpasar. E-Jurnal Akuntansi, 30(2), 540–555. https://doi.org/10.24843/EJA.2020.V30.I02.P20
Ramírez-Correa, P., Rondán-Cataluña, F. J., Arenas-Gaitán, J., & Martín-Velicia, F. (2019). Analysing the acceptation of online games in mobile devices: An application of UTAUT2. Journal of Retailing and Consumer Services, 50, 85–93. https://doi.org/10.1016/j.jretconser.2019.04.018
Saintz, J. (2019). Analisa Pengaruh Intial Trust Terhadap Actual Usage Melalui Behavioral Intention Dalam Aplikasi Digital Payment OVO. Jurnal Strategi Pemasaran, 6(1), 1–9. https://publication.petra.ac.id/index.php/manajemen-pemasaran/article/view/7902
Sani, A., Wiliani, N., Budiyantara, A., & Nawaningtyas, N. (2020). Pengembangan Model Adopsi Teknologi Informasi Terhadap Model Penerimaan Teknologi di Antara UMKM. JITK (Jurnal Ilmu Pengetahuan Dan Teknologi Komputer), 5(2), 151–158. https://doi.org/10.33480/JITK.V5I2.1055
Setiawan, A. B. (2017). Kebijakan Teknologi Informasi dan Komunikasi Untuk Mendorong Pembentukan Model Bisnis Masa Depan. Journal Pekommas, 2(2), 193–204. https://doi.org/10.30818/jpkm.2017.2020210
Setyawan, M. Y. H., & Saputra, M. H. K. (2022). Kombinasi IDT-TAM untuk Analisis Faktor-Faktor yang Mempengaruhi Penggunaan Aplikasi Perusahaan. Mnemonic : Jurnal Teknik Informatika, 5(1), 39–44. https://doi.org/10.36040/MNEMONIC.V5I1.4445
Yuswohady, Y. (2020). Consumer Behavior after COVID-19. https://www.yuswohady.com/2020/04/18/consumer-behavior-in-the-new-normal-the-30-predictions/