Metode Analytical Hierarchy Process (AHP) untuk Pemilihan Media Sosial Pemasaran Songket Sambas
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Published:
Jun 30, 2021
Keywords:
Analytical Hierarchy Process, Sosial Media, Songket Sambas
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Abstract
Songket Sambas (Kain Lunggi) is a gold thread cloth typical of the culture of the Sambas people. The Sambas songket craftsmen have used social media a lot in marketing their products. The selection of the right social media in product marketing can help increase sales of Sambas songket. It can be the key to success in expanding Sambas songket sales to various regions. This study aims to apply the Analytical Hierarchy Process (AHP) method in the selection of social media that is widely used as the right Sambas songket marketing media. In this study, the AHP method was used as a method for decision making. In determining the pairwise comparison matrix, Sambas songket craftsmen were involved. The criteria used are age range (C1), gender (C2), number of users (C3), level of popularity (C4). From this study, we have the value of Facebook is 0.82, Instagram is 0.60, Youtube is 0.06, Twitter is 0.04. The final priority result of the right social media to use with the first order is Facebook.
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How to Cite
Setiawan, W., Siregar, A. C., & Abdullah, A. (2021). Metode Analytical Hierarchy Process (AHP) untuk Pemilihan Media Sosial Pemasaran Songket Sambas. JUSIFO (Jurnal Sistem Informasi), 7(1), 1-9. https://doi.org/10.19109/jusifo.v7i1.7717
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How to Cite
Setiawan, W., Siregar, A. C., & Abdullah, A. (2021). Metode Analytical Hierarchy Process (AHP) untuk Pemilihan Media Sosial Pemasaran Songket Sambas. JUSIFO (Jurnal Sistem Informasi), 7(1), 1-9. https://doi.org/10.19109/jusifo.v7i1.7717
References
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Pradini, R. S., & Wijaya, I. D. (2016). SPK Pemilihan Media Online Sebagai Sarana Promosi Menggunakan Metode AHP. Jurnal Informatika Polinema, 2(4), 181–185. https://doi.org/10.33795/jip.v2i4.80
Saaty, R. W. (1987). The analytic hierarchy process—what it is and how it is used. Mathematical Modelling, 9(3–5), 161–176. https://doi.org/10.1016/0270-0255(87)90473-8
Sinaga, J., & Sinaga, B. (2019). Sistem Pendukung Keputusan Penentuan Strategi Promosi STMIK Pelita Nusantara Menggunakan Metode AHP. Saintek (Jurnal Sains Dan Teknologi), 1(1), 12–17. http://ejournal.sisfokomtek.org/index.php/saintek/article/view/28
Siregar, A. C., & Octariadi, B. C. (2019). Classification of Sambas Traditional Fabric “Kain Lunggi” Using Texture Feature. IJCCS (Indonesian Journal of Computing and Cybernetics Systems), 13(4), 389–398. https://doi.org/10.22146/ijccs.49782
Sumaryanti, L., & Nurcholis, N. (2020). Analysis of Multiple Criteria Decision Making Method for Selection the Superior Cattle. INTENSIF: Jurnal Ilmiah Penelitian Dan Penerapan Teknologi Sistem Informasi, 4(1), 131–141. https://doi.org/10.29407/intensif.v4i1.13863
Sundari, R., Safii, M., Hartama, D., & Poningsih, P. (2017). Optimasi Metode AHP dalam Menentukan Media Promosi Bagi Mahasiswa Baru pada STIKOM Tunas Bangsa Pematangsiantar. KOMIK (Konferensi Nasional Teknologi Informasi Dan Komputer), 1(1), 322–328. http://ejurnal.stmik-budidarma.ac.id/index.php/komik/article/view/516
Suseno, A., & Sutrisno, S. (2020). Penerapan Analitycal Hirarchi Process (AHP) dalam Sistem Penilaian Kinerja Karyawan Sebagai Acuan Untuk Promosi Jabatan Di PT. XYZ. Jurnal Media Teknik Dan Sistem Industri, 3(2), 73. https://doi.org/10.35194/jmtsi.v3i2.543
Tersiana, A. (2018). Metode Penelitian (Cetakan 1). Yogyakarta. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1138759
Darmanto, E., Latifah, N., & Susanti, N. (2014). Penerapan Metode AHP (Analythic Hierarchy Process) untuk Menentukan Kualitas Gula Tumbu. Simetris: Jurnal Teknik Mesin, Elektro Dan Ilmu Komputer, 5(1), 75–82. https://doi.org/10.24176/SIMET.V5I1.139
Fajar, I. W. (2016). Museum Tenun Songket Sambas. JMARS: Jurnal Mosaik Arsitektur, 4(2). https://jurnal.untan.ac.id/index.php/jmarsitek/article/view/16690
Fatoni, A., & Maksum, M. (2018). Pendukung Analisa Keputusan Media Promosi Penerimaan Mahasiswa Baru Universitas Banten Jaya Menggunakan Metode AHP. Jurnal Ilmiah Sains Dan Teknologi, 2(2), 27–42. http://ejournal.lppm-unbaja.ac.id/index.php/saintek/article/view/94
Frieyadie, F. (2017). Penerapan Metode AHP Sebagai Pendukung Keputusan Penetapan Beasiswa. Jurnal Pilar Nusa Mandiri, 13(1), 49–58. https://doi.org/10.33480/pilar.v13i1.146
Gunawan, G. (2019). Sistem Pendukung Keputusan Pemilihan Media Cetak Sebagai Sarana Promosi Menggunakan Metode Analytical Hierarchy Process Dan Weighted Product. JTT (Jurnal Teknologi Terpadu), 7(1), 1–9. https://doi.org/10.32487/JTT.V7I1.497
Ilhami, R. S., & Rimantho, D. (2017). Penilaian Kinerja Karyawan dengan Metode AHP dan Rating Scale. Jurnal Optimasi Sistem Industri, 16(2), 150–157. https://doi.org/10.25077/josi.v16.n2.p150-157.2017
Lemantara, J., Setiawan, N. A., & Aji, M. N. (2013). Rancang Bangun Sistem Pendukung Keputusan Pemilihan Mahasiswa Berprestasi Menggunakan Metode AHP dan Promethee. Jurnal Nasional Teknik Elektro Dan Teknologi Informasi (JNTETI), 2(1), 13–21. http://ejnteti.jteti.ugm.ac.id/index.php/JNTETI/article/view/24
Pradini, R. S., & Wijaya, I. D. (2016). SPK Pemilihan Media Online Sebagai Sarana Promosi Menggunakan Metode AHP. Jurnal Informatika Polinema, 2(4), 181–185. https://doi.org/10.33795/jip.v2i4.80
Saaty, R. W. (1987). The analytic hierarchy process—what it is and how it is used. Mathematical Modelling, 9(3–5), 161–176. https://doi.org/10.1016/0270-0255(87)90473-8
Sinaga, J., & Sinaga, B. (2019). Sistem Pendukung Keputusan Penentuan Strategi Promosi STMIK Pelita Nusantara Menggunakan Metode AHP. Saintek (Jurnal Sains Dan Teknologi), 1(1), 12–17. http://ejournal.sisfokomtek.org/index.php/saintek/article/view/28
Siregar, A. C., & Octariadi, B. C. (2019). Classification of Sambas Traditional Fabric “Kain Lunggi” Using Texture Feature. IJCCS (Indonesian Journal of Computing and Cybernetics Systems), 13(4), 389–398. https://doi.org/10.22146/ijccs.49782
Sumaryanti, L., & Nurcholis, N. (2020). Analysis of Multiple Criteria Decision Making Method for Selection the Superior Cattle. INTENSIF: Jurnal Ilmiah Penelitian Dan Penerapan Teknologi Sistem Informasi, 4(1), 131–141. https://doi.org/10.29407/intensif.v4i1.13863
Sundari, R., Safii, M., Hartama, D., & Poningsih, P. (2017). Optimasi Metode AHP dalam Menentukan Media Promosi Bagi Mahasiswa Baru pada STIKOM Tunas Bangsa Pematangsiantar. KOMIK (Konferensi Nasional Teknologi Informasi Dan Komputer), 1(1), 322–328. http://ejurnal.stmik-budidarma.ac.id/index.php/komik/article/view/516
Suseno, A., & Sutrisno, S. (2020). Penerapan Analitycal Hirarchi Process (AHP) dalam Sistem Penilaian Kinerja Karyawan Sebagai Acuan Untuk Promosi Jabatan Di PT. XYZ. Jurnal Media Teknik Dan Sistem Industri, 3(2), 73. https://doi.org/10.35194/jmtsi.v3i2.543
Tersiana, A. (2018). Metode Penelitian (Cetakan 1). Yogyakarta. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1138759