ANALISIS PERSONAL BRANDING GIBRAN RAKABUMING RAKA DALAM PEMBENTUKAN POLITICAL IMAGE DI MEDIA SOSIAL X
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Published:
Jan 31, 2024
Keywords:
Media sosial, Personal Branding, X, Twitter, Political Image
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Abstract
Political image can be formed through the use of various media. Social media that now become a trend can be utilized by political actor to support success of ongoing activities or simply just to increase popularity. While forming political image, a political actor can present their personal branding through social media. Using qualitative descriptive methods and theory by Peter Montoya, author applying 8 laws of the formation of personal branding such as: specialization, leadership, personality, distinctiveness, visibility, unity, persistence, and goodwill to analyze how Gibran’s personal branding forms his political image. Gibran fulfilled all the laws of forming personal branding dan show improvement result of his political image based on additional data from author’s independent survey.
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ANALISIS PERSONAL BRANDING GIBRAN RAKABUMING RAKA DALAM PEMBENTUKAN POLITICAL IMAGE DI MEDIA SOSIAL X. (2024). Jurnal Studi Ilmu Politik, 3(1), 14-27. https://doi.org/10.19109/jsipol.v3i1.19814
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How to Cite
ANALISIS PERSONAL BRANDING GIBRAN RAKABUMING RAKA DALAM PEMBENTUKAN POLITICAL IMAGE DI MEDIA SOSIAL X. (2024). Jurnal Studi Ilmu Politik, 3(1), 14-27. https://doi.org/10.19109/jsipol.v3i1.19814
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Widyastuti, D. A., Wiloso, P. G., & Herwandito, S. (2017). Analisis Personal Branding di Media Sosial (Studi Kasus Personal Branding Sha’an D’anthes di Instagram). Jurnalinovasi, 11(1), 1–16.
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El-Haddad, A. (2013). Komunikasi Politik di Era Media Sosial Faridhian Anshari Staff Pengajar STT PLN Jakarta. Jurnal Komunikasi, 8(1), 91–101.
Erlita, N. (2015). Peran dan Strategi Konsultan PR Dalam Kampanye Politik Indonesia. Visi Komunikasi2, 14(02), 207–222.
Farkas, X., & Bene, M. (2021). Images, Politicians, and Social Media: Patterns and Effects of Politicians’ Image-Based Political Communication Strategies on Social Media. International Journal of Press/Politics, 26(1), 119–142. https://doi.org/10.1177/1940161220959553
Finesso, G. M. (2023). Gibran Tunggu Arahan Ketum PDI-P Soal Jurkam Pemenangan Ganjar Pranowo. https://www.kompas.id/baca/video/2023/05/30/gibran-tunggu-arahan-ketum-pdi-p-soal-jurkam-pemenangan-ganjar-pranowo?open_from=Search_Result_Page
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Jefkins, F. (2016). Public Relations: Made Simple. Elsevier Science.
Lenaini, I. (2021). Teknik Pengambilan Sampel Purposive Dan Snowball Sampling. Jurnal Kajian, Penelitian & Pengembangan Pendidikan Sejarah, 6(1), 33–39.
Marion. (2023). Twitter’s Extreme Rebrand to X: A Calculated Risk or Pure Chaos? https://www.thebrandingjournal.com/2023/08/twitter-rebrand-x/
Martaon, A. T. (2022). Internet Menjadi Pilihan Media Utama Masyarakat Indonesia. https://www.medcom.id/nasional/peristiwa/MkMDLORb-internet-menjadi-pilihan-media-utama-masyarakat-indonesia
Moleong, L. J. (2007). Metodologi penelitian kualitatif edisi revisi.
Montoya, P., & Vandehey, T. (2009). The brand called you : create a personal brand that wins attention and grows your business.
Narimawati, U. (2008). Metodologi penelitian kualitatif dan kuantitatif, teori dan aplikasi. Bandung: Agung Media, 9.
Permata Sari, Q. I. (2021). Strategi Kampanye Dalam Jaringan Pasangan Calon Wali Kota Solo Di Masa Pandemi Covid-19. Jurnal Analisa Sosiologi, 10, 19–40. https://doi.org/10.20961/jas.v10i0.47637
Persada, S. (2019). Survei Unsri Wali Kota Solo: Popularitas Gibran - Kaesang Tinggi. https://nasional.tempo.co/read/1228759/survei-unsri-wali-kota-solo-popularitas-gibran-kaesang-tinggi
Putra, A. T. (2023). Relawan Polisikan Rocky Gerung soal Dugaan Hina Jokowi, Gibran: Biasa Wae... https://www.detik.com/jateng/berita/d-6852562/relawan-polisikan-rocky-gerung-soal-dugaan-hina-jokowi-gibran-biasa-wae
Rahmah, S. (2021). Personal Branding Ganjar Pranowo untuk Membangun Komunikasi Politik di Media Sosial Instagram. Jurnal Interaksi : Jurnal Ilmu Komunikasi, 5(1), 94–101. https://doi.org/10.30596/interaksi.v5i1.5584
Rampersad, H. K. (2015). Authentic Personal Brand Coaching: Entrepreneurial Leadership Brand Coaching for Sustainable High Performance. Information Age Publishing, Incorporated.
Rezeki, S. R. I. (2020). Penggunaan sosial media twitter dalam komunikasi organisasi (studi kasus pemerintah provinsi dki jakarta dalam penanganan covid-19). Journal of Islamic and Law Studies, 04(02), 63–78.
Riadi, E. (2016). Statistika Penelitian (Analisis Manual Dan Ibm Spss). Andi Publisher.
Riasaptarika, A. Z., Akbar, M. A., & Dewi, N. P. (2022). Personal Branding Gibran Rakabuming Raka Dalam Kampanye Pilkada Solo Dengan Penggunaan Media Baru. Journal of Digital Education, Communication, and Arts (Deca), 5(01), 13–23. https://doi.org/10.30871/deca.v5i01.3087
Riyanti, J. (2020). Marketing Politik di Media dan Softening News Gibran Rakabuming Raka dalam Pemilihan Wali Kota Solo. CHANNEL: Jurnal Komunikasi, 8(2), 89. https://doi.org/10.12928/channel.v8i2.15878
Sugiyono, D. (2010). Memahami penelitian kualitatif.
Sugiyono, D. (2013). Metode penelitian pendidikan pendekatan kuantitatif, kualitatif dan R&D.
Sugiyono, P. D. (2009). Metode Penelitian Kuantitatif Kualitatif Dan R&D, Bandung: Cv. Alvabeta.
Suryawati, I. (2021). Political Branding Gubernur Indonesia Melalui Media Sosial. MEDIALOG: Jurnal Ilmu Komunikasi, 4(2), 23–38.
Syarat, S. S., Sarjana, M. G., Ilmu, D., Fakultas, P., Sosial, I., Politik, I., & Hasanuddin, U. (2024). Skripsi pengaruh citra politik terhadap elektabilitas anies baswedan menjelang pemilu 2024.
Universitas Medan Area. (2020). Sistem Pemerintahan Indonesia. https://pemerintahan.uma.ac.id/2020/10/sistem-pemerintahan-indonesia/
Utami, M. H. (2019). agaimana Kondisi Sosial Politik Di Indonesia. https://id.scribd.com/document/435515890/Bagaimana-Kondisi-Sosial-Politik-Di-Indonesia#
W. Rosenberg, Shulamit Kahn, T. T. and M.-T. L. (1991). Creating a Political Image: Shaping Appearance and Manipulating the Vote. 13, 345–367.
Widyastuti, D. A., Wiloso, P. G., & Herwandito, S. (2017). Analisis Personal Branding di Media Sosial (Studi Kasus Personal Branding Sha’an D’anthes di Instagram). Jurnalinovasi, 11(1), 1–16.
Yani, A. (2018). SISTEM PEMERINTAHAN INDONESIA: PENDEKATAN TEORI DAN PRAKTEK KONSTITUSI UNDANG-UNDANG DASAR 1945 (Indonesian Government System: Theory and Practice Approachesof 1945’ Constitution). Jikh, 12(2), 119–135.
Zamani, L. (2022). Cerita Gibran Serap Aspirasi Lewat Media Sosial, Lebih Suka Pakai Twitter Karena Gampang. https://regional.kompas.com/read/2022/11/28/080913678/cerita-gibran-serap-aspirasi-lewat-media-sosial-lebih-suka-pakai-twitter?page=all